Market Research Specialist
3 weeks ago
a) Qualifications
§ Minimum Qualification: Bachelor’s degree ( 4 year), MBA , Masters would be preferred
b) Work Experience
Min. 2-3 years of previous experience in marketing research is needed. Maximum 10 years of experience
c) Key Responsibilities:
§ Create collaboration with academic and research institutes to generate digital IPR for MSIL from sponsored research.
§ To explore partnerships, projects with academia, research institutes, etc. which can help enhance company competitiveness & profitability
§ Identify technologies which can be converted into business models / applications.
§ Research product information across different categories to facilitate project, ideate new content types through brainstorming sessions with your peers, seniors, etc., Conduct market and competitor analysis across various segments
§ Identification of the real needs and opportunities of research that would lead for call for research proposals
§ Ability to collaborate with external agency partners to support the business in conducting consumer research from an end-to-end perspective.
§ Present the findings to management in the form of MS Excel or PowerPoint Presentation, write various types of short form content
§ Report and escalate relevant issues to management which could hamper timely completion of pre-decided research timeline and budget
§ Foster projects based on real market demands with genuine business acceleration.
§ To plan, design and implement consumer research studies as per agreed plans; help design a business solution by analyzing and incorporating data from various research studies
§ Create an ecosystem with various user groups inside and outside the organization.
§ Ensures clear communication and interpretation of actionable research and consumer insights across a wide range of internal and external stakeholders.
§ Drive excellence in drawing insights from data and connecting knowledge bases
§ Analytics and measurement capabilities using multiple data sources, use of statistical tools and models will be an added advantage
§ Mobilize research on key regulations that hampers or stimulates innovation and research.
§ Conduct an annual conference for identifying key research areas in mobility sector
§ Conduct workshops as discussion forums to build awareness among educational institutes on mobility sector research to drive participation from institutes
1. BEHAVIORAL COMPETENCIES
Interpersonal skills
2. TECHNICAL COMPETENCIES
MS Office: Excel, Word, Powerpoint
Research Experience
Secondary Research Capability
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