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Email Marketing Specialist
2 months ago
Responsibilities:
· Strategize and plan email campaigns based on target audience and marketing goals.
· Segment email lists to deliver personalized and targeted content.
· Execute end-to-end email marketing campaigns, from creation to deployment.
· Monitor email systems for any issues and promptly troubleshoot problems, addressing user inquiries and resolving issues efficiently.
· Create and update documentation detailing email administration procedures, including user guides and standard operating procedures.
· Build and execute end-to-end multi-touch outbound marketing campaign flows including segmentation, email development, campaign architecture, and email delivery.
· Assist in the development and optimization of email templates.
· Assist in the development and optimization of our marketing automation platform and processes.
· Remain abreast of the latest email management technologies and industry trends, offering recommendations for system enhancements as required.
· Analyze data and insights to optimize future email campaigns.
· Monitor and analyze campaign performance, providing insights for continuous improvement.
· Experience in Lead Generation and Marketing Automation.
· Cold email campaign experience.
Requirements
Required Skills in Email Administration:
· Proficiency in administering email servers, including the configuration and management of user accounts, distribution lists, and email policies.
· Knowledge of google workspace console, server configuration (Server + Email Tool) etc.
· Knowledgeable about email security best practices, including spam filtering, antivirus protection, and encryption methodologies.
· Proven experience in handling email campaigns for B2B and B2C.
· Excellent communication abilities, capable of providing technical support and guidance to end-users effectively.
· Experience with email marketing platforms/processes such as Gmass, Mail-merge, HubSpot, Instantly, or Smart lead to send emails to lists and generate leads/appointments from those emails.
Qualifications:
· 3-6 years’ experience as an Email Marketing & Automation Specialist.
· Bachelor's degree in computer science, Information Technology, or a related field.
· Exceptional problem-solving abilities and capacity to thrive in high-pressure, fast-paced environments.
· Meticulous attention to detail and outstanding organizational skills, enabling effective management of multiple tasks concurrently.
· Strong analytical capabilities to discern patterns and trends in email system performance.
· An understanding of email archiving and compliance regulations would be beneficial.
· Familiarity with email setup and migration processes would be an additional asset.
Requirements
Required Skills in Email Administration: · Proficiency in administering email servers, including the configuration and management of user accounts, distribution lists, and email policies. · Knowledge of google workspace console, server configuration (Server + Email Tool) etc. · Knowledgeable about email security best practices, including spam filtering, antivirus protection, and encryption methodologies. · Proven experience in handling email campaigns for B2B and B2C. · Excellent communication abilities, capable of providing technical support and guidance to end-users effectively. · Experience with email marketing platforms/processes such as Gmass, Mail-merge, HubSpot, Instantly, or Smart lead to send emails to lists and generate leads/appointments from those emails. Qualifications: · 3-6 years’ experience as an Email Marketing & Automation Specialist. · Bachelor's degree in computer science, Information Technology, or a related field. · Exceptional problem-solving abilities and capacity to thrive in high-pressure, fast-paced environments. · Meticulous attention to detail and outstanding organizational skills, enabling effective management of multiple tasks concurrently. · Strong analytical capabilities to discern patterns and trends in email system performance. · An understanding of email archiving and compliance regulations would be beneficial. · Familiarity with email setup and migration processes would be an additional asset.