Manager, Ads Strategy

3 weeks ago

Bengaluru, India PhonePe Full time

About PhonePe Group: 

PhonePe is India’s leading digital payments company with 50 crore (500 Million) registered users and 3.7 crore (37 Million) merchants covering over 99% of the postal codes across India. On the back of its leadership in digital payments, PhonePe has expanded into financial services (Insurance, Mutual Funds, Stock Broking, and Lending) as well as adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is India's first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

Culture

At PhonePe, we take extra care to make sure you give your best at work, Everyday And creating the right environment for you is just one of the things we do. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. Being enthusiastic about tech is a big part of being at PhonePe. If you like building technology that impacts millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us

About the team and role
PhonePe Ads is looking for a data driven, self-starter, business generalist to join our strategy function.
PhonePe Ads delivers brand and performance marketing outcomes to brands / advertisers across industries.

We are a team of hustlers, collaborators and action / outcome-oriented individuals.

In this role, will get to work on and own multiple high impact and priority projects including identification and GTM of new revenue streams, leveraging data for daily decision making around advertiser’s campaigns and ownership of key platform health metrics.


Key Responsibilities
 Platform Metric Ownership
o Own and drive strategic initiatives and programs for metric growth
o Troubleshoot and resolve any metric volatility that may cause business impact
 New Opportunity Identification, Scoping, GTM and Revenue Realization for Ads Vertical
 Define input levers and maintain operating process control by measuring outputs
 Support in Process and System design for Campaign Success and P&L Growth
 Own & manage Strategic Partnerships for PhonePe ads
 Work with Ads LT team and support them with data driven decision making
 You will work closely with product, analytics, data sciences and revenue sales teams to
o define campaign design SOPs & playbooks
o create optimization strategies
o champion advertiser & consumer needs in internal forums
o Identify areas of automation of repeatable tasks
 Is an IC role with people management potential based on scope of work and charter growth

Skills & Competencies
An ideal candidate should have:
 Excellent understanding of the ads and digital marketing ecosystem
 Strong first principles thinking
 The ability to work with fuzzy / unstructured data problem statements
 Ability to create structure & opportunities in ambiguous environments
 The ability to work with, communicate effectively and influence multiple cross functional stakeholders across Sales, Operations, Product, Design, Analytics &; Engineering
 Strong prioritization skills & documentation hygiene
 Willingness and proven ability to be an all-rounder across problem statement identification, execution, consensus building and contributing to product evolution and roadmap
 Good to haves:
o Prior experience in publisher monetization roles
o Prior experience in revenue/general strategy or Program Management role
o Experience using DSPs (DV360, TTD, etc.) or SSPs (GAM, PubMatic, etc.)
o MBA from Tier 1 College

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment  Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

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