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Web Analytics Reporting
4 months ago
Overview
We are seeking a data savvy Global Web Analytics Specialist with experience working in Google Analytics (UA and GA4) and Looker Studio. The focus of this role is to support the Web Analytics team by creating visual dashboards with Google Looker Studio, analyzing performance and impact of changes to the websites, and determine areas of improvement in the website’s user experience. This person will work with the Sr. Global Web Analytics Manager to support the analytics team with analyzing, reporting, and dashboards. How you'll make an impact Utilize Google Analytics data to build standardized and custom Looker Studio reports and dashboards Actively review reports to look for data anomalies and perform further analysis if needed Conduct performance reports to validate changes to the website will provide value to the business and monitor performance of changes once implemented to determine positive or negative impact About you Bachelor's degree and 5+ years of relevant Website Analytics experience required. 5+years of experience in web analytics, in a B2B environment Experience with web analytics tools such as Google Analytics Experience analyzing data, building reports, and providing recommendations to various marketing teams Understanding the digital customer journey, key areas of engagement, and how data can inform improvement Experience using Google Looker Studio Self-starter able to operate with minimal guidance