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GM - Category Lead - Convergence
3 months ago
Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.
We're proud to be an equal opportunity employer. At VIL, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected and empowered to reach their potential and contribute their best.
VIL's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion, Boldness, Trust, Speed and Digital. Consequently, our recruiting efforts are directed towards attracting and retaining best and brightest talents. Our endeavour is to be First Choice for prospective employees.
VIL ensures equal employment opportunity without discrimination or harassment based on race, colour, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.
VIL is an equal opportunity employer committed to diversifying its workforce.
Job description
Role
Category Lead –Convergence
Job Level / Designation
General Manager / Band 3
Function / Department
Corporate Marketing | Digital - Growth & Partnerships
Location
Corporate Office, Mumbai
Context for the new role
One of the strategic focus for VIL is to start convergence play (offer Mobility + Broadband+ OTT) to insulate high value customers and create a potential stream for monetization. To this effect, we are building a line of business to sell broadband connections along with mobility under a ‘converged’ proposition enabling us to take to our consumers a unified offering with mobility, broadband and content. This will work under a partnership model, wherein we will bring in regional partners (broadband players / ISPs) for different markets. E.g. YBB in Guj & MnG.
Given this is a priority, there is a need to get a techno commercial individual leading this agenda for us.
Proposal
We propose to bring on board a category lead for managing the convergence business.
The primary responsibility of this individual would be to set-up & drive this agenda for both Prepaid & Postpaid lines of business. This would mean that the incumbent will have to recruit partners across every circle & facilitate the product & Ops teams to drive the GTM
The key metric that this role is expected to deliver is – incremental revenue, along with driving retention of high value customers.
Job purpose
Set-up & drive new lines of business – Convergence. Take partnerships route to go beyond mobility and launch a converged proposition that caters to Mobility, Content & Broadband needs of the customer and deliver incremental revenue for the organization as per the business plan.
Key Result Areas / Accountabilities
Convergence : Drive & Deliver Incremental Customer Base under Convergence & Revenue as per business plan
Launch convergence ‘prepaid’ proposition Design solution for launching ‘postpaid’ proposition under convergence – working through the legal / regulatory / taxation framework Strike partnerships with regional broadband players in each state / circle to enable expansion of convergence play for VIL Drive onboarding & integration of BB partners, build on the relationships and manage operations, and drive reverse business through their channel footprint.New Partnerships & Business Development:
Drive strategic partnerships with regional ISP players for prepaid & postpaid convergence arrangements. On-board partners, facilitate product teams to create compelling bundle offers, facilitate GTM execution, drive & deliver incremental revenue through the convergence agenda.
Other tasks
Drive the delivery of platform and journeys as per the blue-print Work with the technology teams to create and operate the backend Work with the Digital Team to set-up superlative user journeys, points of ingress from various customer journeys across digital channels – Vi app, website, Smart connect App, Partners ecosystem, etc (wherever applicable) Manage key stakeholders at various levels and lead large CFT’s to deliver desirable outcomes Give regular updates to leadership teams and stay aligned with the larger common agendas Create & drive the GTM for all convergence - comms elements, outreach through various channels, integration with CVM, social connect. Work with the prepaid & postpaid product & CVM teams to identify opportunities for embedding with core products / journeys / campaigns Manage top & bottom of the funnel – drive traffic, improve conversions. Work with partners to create exclusive offers Monitor performance, take necessary course correction, deliver on the target revenue, manage NPSKey Performance Indicators
Convergence: customer base build-up & revenueCore Competencies, Knowledge, Experience
Deep understanding of consumer behaviour, CVM – revenue & retention, (Funnel management), Analytical & Creative Thinking, Stakeholder management & leading large CFT, strong ability to drive Negotiation, Persuasive, Nurturing professional relationships, Industry/market knowledge and expertise, Expert in marketing communications, Nimble, Broad Perspective
Adequate experience in Sales & Marketing / Business Development / CVM (CLM),
Must have technical / professional qualifications
MBA preferred
Years of Experience
08-16 years
Industries to look from
Telco, Broadband, FMCG
Ideal Organizations to look from
Airtel, ACT, Tata play broadband, Amazon, Flipkart, FMCG companies and the likes
Team Size
Individual contributor
Business Size
INR 100 Cr+ revenue
+40% margin
Vodafone Idea Limited (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership
