Content Marketing Specialist

2 months ago

Bengaluru, India G2 Full time

About The Role

G2 is looking for a Content Marketing Specialist, responsible for writing different long-form content formats on the Learn Hub and G2.com, reviewing and providing in-depth feedback to their peers’ content pieces, and optimizing their content based on best SEO practices. This individual will have a strong writing background, preferably in tech, IT, or SaaS, as well as the ability to continuously hit deadlines, and a passion for how content can achieve business goals. They will report to a Content Marketing Manager.

In This Role, You Will: 

Based on the assigned software categories, conduct a thorough research and competitive analysis to understand the current content coverage. Identify content gaps in different funnel stages (Top, Middle and Bottom) and the target keywords/topics. Based on the above, plan and write high-quality, competitive content.  Efficiently write and publish 4-6 articles a month, each article averaging about 2,000-3,000 words in length, on a variety of technical topics. Independently manage your writing process from start to finish. Optimize content for search engines and lead generation purposes; stay up-to-date on SEO and on-page optimization best practices. Include and create relevant multimedia content within the articles. Provide in-depth peer reviews for your colleagues’ content, including competitive analysis and design check. Keep a track of performance metrics (e.g. traffic, engagement, etc.) for your content pieces and understand what’s working and what’s not working. Regularly promote your content on a variety of social media platforms Bring and share your ideas and learnings with manager/team members to support content experimentation.

Minimum Qualifications:

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway. 

A passion for and a strong understanding of the industry and our business’ mission. Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of the Learning Hub. Expert grasp on AP style editorial standards and American English. Excellent organizational skills to work independently and manage projects with many moving parts. Ability to manage tight deadlines. 1-3 years of content marketing and content creation experience.

Preferred experience :

At least 5 published articles, ideally in the SaaS, IT, marketing, or tech spaces. Demonstrated background in writing for SEO. Basic graphic design knowledge. Understanding of content management systems, HubSpot preferred. Experience using SEO research tools, such as SEMrush and Ahrefs. Bachelor’s degree in marketing, communication, journalism, or similar.

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status.

We support our employees' well-being by providing extensive benefits, including flexible work, aligned time off, and various leave options such as maternity, paternity, and sabbatical leaves.

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