Digital Marketing Content Specialist
3 days ago
Kennametal Inc. is a leading industrial technology company with over 80 years of experience delivering productivity to customers worldwide.
With a strong presence in nearly 100 countries, Kennametal serves various industries including aerospace and defense, earthworks, energy, general engineering, and transportation.
Job SummaryWe are seeking a highly skilled Digital Marketing Content Specialist to join our team. As a key member of our marketing department, you will play a crucial role in creating and maintaining digital content within Adobe Experience Manager (AEM).
Your primary responsibility will be to develop web pages and components in AEM based on provided designs and wireframes. You will also ensure that content is visually appealing, user-friendly, and optimized for both desktop and mobile devices.
As a Digital Marketing Content Specialist, you will work closely with cross-functional teams, adhere to best practices, and ensure a seamless user experience across our website.
Key Responsibilities:- Develop web pages and components in AEM based on provided designs and wireframes.
- Ensure content is visually appealing, user-friendly, and optimized for both desktop and mobile devices.
- Collaborate with marketers, designers, developers, copywriters, and business leads to define and plan consumer-centric digital experiences and campaigns within AEM.
- Provide insights throughout major content publishing and campaigns by evaluating success metrics and milestones.
- Apply responsive design principles to enhance user interaction and readability.
- Maintain consistency and quality across the entire website by implementing reusable components, templates, and experience fragments.
- 1-4 years of experience in content authoring or a related field.
- Bachelor's degree in technical, marketing, or a related field.
- Proficiency in Adobe Experience Manager (AEM), SAP Smart Edit, or similar content management systems.
- Strong attention to detail, organizational skills, and ability to work under pressure.
- Excellent communication skills and a proactive problem-solving mindset.
- Experience with international, multi-language websites.
- Experience working in an agile environment is preferred.
We offer a competitive salary range of $65,000 - $90,000 per year, depending on location and experience. Additionally, we provide a comprehensive benefits package, including health insurance, retirement plans, and paid time off.
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