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Technology Content Specialist and Researcher

3 months ago

Pune, India VE3 Full time
About the Company:

We leverage our strong capabilities to build powerful solutions that make a real difference for our clients. We offer a full lifecycle approach to our services, from discovery sessions, design workshops, and business process analysis to deployment, change management, and ongoing support to help clients maximise their investment in the platform.

About the role:

We are seeking a versatile and creative Technology Content Specialist and Researcher who possesses a deep understanding of both content creation and technical communication. This role requires expertise in managing and executing comprehensive content strategies, enhancing our brand presence across various platforms, and driving organic growth through innovative marketing initiatives. The ideal candidate will have a strong background in Google Ads, analytics, social media management, and email marketing campaigns, with a proven ability to craft compelling content that resonates with our target audience. If you're passionate about storytelling, data-driven decision-making, and elevating brand visibility, we want to hear from you

Requirements      Content Marketing:

  • Develop and execute a content marketing strategy that aligns with overall marketing goals.

  • Create high-quality, original content that resonates with the target audience and supports brand messaging.

  • Edit and proofread content to ensure clarity, relevance, and professionalism.


Technical Content Understanding:


  • Understand and produce technical content that accurately conveys complex information to the intended audience.

  • Collaborate with technical teams to ensure content accuracy and relevance.


In-House Brand Marketing:

  • Maintain and enhance the company's brand presence through consistent and effective messaging across all platforms.

  • Align content with brand guidelines and tone to ensure consistency.


Social Media Management:

  • Create, manage, and optimize content for social media channels, including LinkedIn, Twitter, Facebook, and Instagram.

  • Develop strategies to increase engagement, grow the follower base, and align with the content calendar.


Content Calendar Management:

  • Plan and maintain a content calendar to ensure a consistent flow of content.

  • Schedule content creation and publication to align with marketing campaigns and product launches.


Organic Marketing Development:

  • Develop and implement strategies for organic marketing growth, focusing on SEO, content marketing, and social media.

  • Monitor and adjust strategies to maximize reach and impact.


Analytics, GTM, and Ad Copywriting:

  • Utilize Google Analytics, GTM, and other tools to track and analyze campaign performance, providing actionable insights.

  • Write compelling ad copy that drives conversions and meets campaign goals.


Email Marketing Campaigns:

  • Create and manage email campaigns to nurture leads, engage customers, and support marketing initiatives.

  • Write persuasive email copy and design visually appealing templates that align with brand standards.


Strategy Creation:

  • Develop and execute comprehensive marketing strategies that align with business objectives.

  • Provide recommendations and adjustments based on data analysis and market trends.


BenefitsBenefits
  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • Collaborative and innovative work environment.
  • Access to cutting-edge technologies and training resources.