Digital Content Specialist

1 month ago

Pune, Maharashtra, India Practicology Full time
Job Description:

Practico is a global ecommerce and marketplace growth accelerator serving a diverse client base from offices in various locations.

We are a full-service ecommerce partner to likeminded brands and retailers who are focused on sustainable ecommerce growth.

We are experiencing a period of strong growth with success across some of Australia's (and the world's) most respected retailers and offer amazing perks like 5 weeks annual leave and flexible working arrangements.

Mission

The mission for the Digital Content Specialist is to action and implement digital content which elevates our long-term SEO and content strategies. The Digital Content Specialist will work with leading ecommerce brands to bolster the growth and development of the client's digital channels.

Our ideal candidate will hit the ground running, with a strong understanding of digital content trends, experience delivering a range of written content and a keen desire to learn. We're looking for a strong creative who takes pride in their work and can adapt to different brand guidelines. As Practico's Digital Content Specialist, you will be driven by delivery excellence and professionalism.

Reporting to the Content Manager, you will be a key player in the SEO team and work closely with members of the broader Digital Agency team.

Key Outcomes

Client Management

1. Effectively support the content team in responding to client queries.

2. Execute all client deliverables and communications in line with Practico best practices and training

3. Escalate client problems or issues with line managers in advance of them arising, or as soon as these occur

Subject Matter Expertise

1. Effectively support the Content team with the production of content deliverables.

a. Provide meta data recommendations based on optimal keyword selection

b. Conduct Keyword Research & Keyword Mapping,

c. Develop content briefs that are not only SEO-driven but can be leveraged through social channels

d. Keep up to date on new developments in SEO, actively researching, testing and proposing new approaches to improving search engine rankings

2. Become proficient and confident in Google Analytics and Data Studio to effectively understand and report on content performance.

Sales

1. Support your Line Manager in developing content proposals for new business opportunities

2. Grow existing client engagements by identifying opportunity areas and selling-in to clients

Product Strategy

Support the development of new products in line with market expectations and in anticipation of market trends.

Marketing

1. Assist with the optimisation of the Practico site. Ensuring content elements are in line with industry best practice.

2. Attend webinars and networking events where necessary.

Skills and qualifications
  • Have at least 1 years' experience in a similar role with a proven track record of creating high quality content for the digital environment
  • This role would benefit a recent graduate qualified in marketing, journalism, design or communications with a keen interest in digital and ecommerce
  • Applicants must be permitted to work permanently in Australia with no restriction on hours (e.g., citizen, permanent resident)
  • Excellent communication skills both verbal and written,
  • First-class ability to prioritise and manage own workload
  • Strong presentation and communication skills
  • Demonstrable use of adapting to different brand tone of voice in different contexts
  • Highly proficient in MS Word, PowerPoint and Excel
  • Having previous experience working with ecommerce clients would be highly regarded
  • Being familiar with SEO copywriting best practice standards would be highly regarded
Desired Traits & Competencies
  • Efficiency – Able to produce significant output with minimal wasted effort.
  • Honesty/integrity – Does not cut corners ethically. Earns trust and maintains confidences. Does what is right, not just what is politically expedient. Speaks plainly and truthfully.
  • Commitment to Delivery Excellence – knows what exceptional delivery looks like and holds themselves to those standards
  • Attention to detail – does not let important details slip through the cracks or derail a project.
  • Teamwork – reaches out to peers and cooperates with supervisors to establish an overall collaborative working relationship.
  • Proactivity – acts without being told what to do. Brings new ideas to the company

Practico is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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