Digital Marketing Specialist
3 weeks ago
Job Summary
TCP Corps is seeking a highly skilled Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will be responsible for developing and implementing digital marketing strategies to build a lasting digital connection with consumers.
Key Responsibilities
* Plan and monitor the ongoing company presence on social media platforms such as Twitter and Facebook.
* Launch optimized online adverts through Google AdWords and Facebook to increase company and brand awareness.
* Be actively involved in SEO efforts, including keyword and image optimization.
* Prepare online newsletters and promotional emails and organize their distribution through various channels.
* Provide creative ideas for content marketing and update the website.
* Collaborate with designers to improve user experience.
* Measure performance of digital marketing efforts using web analytics tools such as Google Analytics and Web Trends.
Requirements
* Proven experience as a Digital Marketing Specialist or similar role.
* Excellent understanding of digital marketing concepts and best practices.
* Experience with B2C social media, Google AdWords, and email campaigns, as well as SEO/SEM.
* Working knowledge of ad serving tools such as DART and Atlas.
* Perfect knowledge of web analytics tools such as Google Analytics and Net Insight.
* Skills and experience in creative content writing.
* Analytical mindset and critical thinking.
* Excellent communication and interpersonal skills.
Education
* BE/BEch or BSc/BA in marketing or a relevant field.
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