Marketing Content Specialist

3 months ago

pune, India LTIMindtree Full time

Proposed Role: Senior Consultant/Specialist – 5-10 years of experience in AI Product Marketing

Position Overview
We are seeking a dynamic and results-driven individual to join our team as a Gen AI Solutions Marketing Specialist. This role will be pivotal in driving the Go-to-Market strategy for our Gen AI solutions, both internally within the organization and externally in the market. The ideal candidate will have a strong blend of marketing expertise, technical acumen, and a passion for driving adoption of emerging technologies.

Responsibilities

Develop and execute comprehensive marketing strategies to promote Gen AI solutions both internally and externally
Collaborate with cross-functional teams including sales, product development, and leadership to define and refine messaging and positioning for Gen AI solutions
Create compelling marketing materials, including presentations, case studies, blogs, videos, whitepapers, and website content, to effectively communicate the value proposition of Gen AI solutions
Identify key target audiences and develop targeted marketing campaigns to drive awareness, engagement, and adoption of Gen AI solutions
Utilize market research and competitive analysis to identify market trends, competitor landscape, customer needs, and opportunities for differentiation
Plan and execute events, webinars, and thought leadership initiatives to showcase Gen AI solutions and establish our organization as a leader in the field
Provide support and training to internal teams to ensure alignment and understanding of Gen AI solutions and their value proposition
Collaborate with partners and third-party vendors to amplify marketing efforts and expand reach in the market.

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