Marketing Content Specialist

2 months ago

pune, India LTIMindtree Full time

Proposed Role: Senior Consultant/Specialist – 5-10 years of experience in AI Product Marketing



Position Overview

We are seeking a dynamic and results-driven individual to join our team as a Gen AI Solutions Marketing Specialist. This role will be pivotal in driving the Go-to-Market strategy for our Gen AI solutions, both internally within the organization and externally in the market. The ideal candidate will have a strong blend of marketing expertise, technical acumen, and a passion for driving adoption of emerging technologies.


Responsibilities


  • Develop and execute comprehensive marketing strategies to promote Gen AI solutions both internally and externally
  • Collaborate with cross-functional teams including sales, product development, and leadership to define and refine messaging and positioning for Gen AI solutions
  • Create compelling marketing materials, including presentations, case studies, blogs, videos, whitepapers, and website content, to effectively communicate the value proposition of Gen AI solutions
  • Identify key target audiences and develop targeted marketing campaigns to drive awareness, engagement, and adoption of Gen AI solutions
  • Utilize market research and competitive analysis to identify market trends, competitor landscape, customer needs, and opportunities for differentiation
  • Plan and execute events, webinars, and thought leadership initiatives to showcase Gen AI solutions and establish our organization as a leader in the field
  • Provide support and training to internal teams to ensure alignment and understanding of Gen AI solutions and their value proposition
  • Collaborate with partners and third-party vendors to amplify marketing efforts and expand reach in the market.

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