Digital Lead

1 month ago

Bengaluru, India Adfactors PR Full time

Mumbai, Delhi, Bengaluru

Digital at Adfactors PR

We already have 200+ digital professionals working on social media marketing, content marketing, and influencer marketing, with a strong focus on corporate and B2B communications. These professionals include digital planners, data analysts, content strategists, graphic designers, and influencer marketing professionals. Many of them are embedded within our expertise and sector-focused teams, to provide an integrated communication offering to our clients.

While we continue to strengthen our digital brand marketing offering, we are working on designing and scaling a new data-driven, counsel-led, impact-focused digital reputation management offering. Our focus is on the areas of corporate branding, CXO positioning, B2B marketing, employee engagement, and key opinion leader advocacy, around our strengths in corporate, financial, technology, healthcare, public affairs, social impact, and crisis communications.

Our digital reputation teams work at the intersection of corporate communication/ reputation management and digital technology/ data analytics. They work closely with our public relations teams to:

  • Analyze search and social media data, undertake industry research, understand the client's reputation opportunities and challenges, and create data-driven, counsel-led, impact-focused digital reputation solutions, with a focus on LinkedIn.
  • Create a LinkedIn-first content strategy to create, curate, and cross-post long-form content for the company page and key CXO, employee, and influencer profiles.
  • Create infographics, carousels, videos, and newsletters to present complex facts and narratives in a compelling and engaging manner.
  • The content will link the company's initiatives to larger narratives around nation-building, ESG/ sustainability/ social impact/ governance, purpose/ leadership/ culture/ diversity, and digital transformation/ innovation/ market disruption.
  • Convert press releases into multimedia press kits with infographics, visual summaries, LinkedIn/ Twitter copies, and video interviews.
  • Map online journalists, digital content creators, and key opinion leaders with influence around niche topics and industries, build relationships with them, and engage them in advocacy programs for our clients.
  • Map and track reputation risks to our clients, create risk preparedness plans, and manage crisis situations and incidents for our clients.


About the Role

We are looking for Digital Leads with 10-12 years of experience to work with some of our digital teams in Mumbai, Delhi, and Bengaluru. Each team will include digital planners, data analysts, content strategists, graphic designers, and influencer marketing professionals. The Digital Leads will:

  • Lead on directly understanding client briefs, creating customized solutions, briefing different team members, synchronizing their workstreams, putting together the pitch deck, and participating in business development pitches.
  • Be responsible with equal weightage for
    • Managing a 10-20 member team and managing the revenue, profitability, client satisfaction, and upsell/ cross-sell for 10-20 retainer clients
    • Creating digital solutions for PR clients, pitching to them, and converting them into retainer clients
    • Doing proactive business development, creating a pipeline of new leads, and converting them into retainer clients.


Required Skills

  • Broad experience in digital marketing including content marketing, social media marketing, and influencer marketing, with a focus on reputation management, B2B marketing and LinkedIn marketing.
  • Experience in working with complex businesses like infrastructure, energy, healthcare, financial services, and education and new economy businesses like FinTech, HealthTech, EdTech, and EnterpriseTech.
  • At least some digital agency experience and ideally some experience in public relations agencies.
  • Experience in directly understanding client briefs, creating customized solutions, and participating in business development pitches.
  • A track record of stability and demonstrated growth in previous roles and an intention to build a long-term career with us.
  • Strategic and digital acumen, critical thinking, creativity, self-motivation, time management, and eagerness to learn new skills and mindsets.
  • A strong network of potential clients, partners, and employees; a track record of building and growing businesses; and demonstrated success in building and leading high-performance teams

We are looking for strong digital leaders who want to work in smart nimble multi-functional teams with appropriate fit-for-use technologies, create powerful work in important sectors, and make a real impact on our clients’ businesses.


About Adfactors PR

Adfactors PR is the largest public relations agency in India and the 53rd largest across the world. Our clients include some of the largest corporations, conglomerates, financial institutions, and trade bodies, as well as some of the most innovative start-ups and unicorns. We have a track record of successfully delivering on complex and challenging communications briefs – often characterized by high stakes, urgency, and a sense of uncertainty about the potential outcomes.

  • McFadyen Digital

    2 weeks ago

    Bengaluru, India McFadyen Digital Full time

    About the job :Company Description :McFadyen Digital is a global Digital Commerce Agency with a 30-year history of innovation for more than 250 of the world's top brands. We deliver digital commerce, marketplace, digital marketing, and user experience services from our offices in North America, South America, and India. Across all practices, we help our...

  • McFadyen Digital

    2 weeks ago

    Bengaluru, India McFadyen Digital Full time

    Company Description. McFadyen Digital is the leading advisor and implementer of eCommerce Marketplace solutions. During 15 years of implementing marketplaces, we've built dozens of platforms that cumulatively generate billions of dollars of gross merchandise value (GMV). We're honored to have supported 10% of the Fortune 500 with their digital...

  • Digital Marketing Counselor

    1 month ago

    Bengaluru, India National Institute Of Digital Marketing Full time

    We are looking to hire dedicated, compassionate, experienced or fresher digital marketing consultants who can counsel students who are willing to pursue their career in digital marketing. Counselors will work with students, parents, and educators to help the students succeed academically and socially. They provide one-on-one guidance and help students plan...

  • McFadyen Digital

    2 weeks ago

    Bengaluru, India McFadyen Digital Full time

    Company Description : McFadyen Digital is the leading advisor and implementer of eCommerce Marketplace solutions. During 15 years of implementing marketplaces, we've built dozens of platforms that cumulatively generate billions of dollars of gross merchandise value (GMV). We're honored to have supported 10% of the Fortune 500 with their digital...

  • Digital Solutions Lead

    1 month ago

    Bengaluru, India SBM Offshore Full time

    Our Vision. SBM Offshore believes the oceans will provide the world with safe, sustainable and affordable energy for generations to come. We share our experience to make it happen. Our Profile. We design, build, install and operate offshore floating facilities for the offshore energy industry. As a leading technology provider, we put our marine expertise at...

  • Digital Design Lead

    3 days ago

    Bengaluru, India Analog Devices Full time

    Analog Devices, Inc.is looking for aLead,Digital IC Design,to join ourASIC BU TeaminBengaluru, India.Analog Devices(NASDAQ: ) designs and manufactures semiconductor products and solutions. We enable our customers to interpret the world around us by intelligently bridging the physical and digital worlds with unmatched technologies that sense, measure and...

  • IT & Digital Manager - FMCG Domain

    1 day ago

    Bengaluru, India JIGSERV Digital Full time

    Position Overview :We are actively looking for a proficient and seasoned IT & Digital Manager for Quality, New Product Development, Procurement, Packaging functions to become an integral part of our dynamic team.This role as IT Business Partner, will involve closely working with and partnering Business & Functional Heads for these departments. This role will...

  • Digital Design Lead

    1 month ago

    Bengaluru, India Analog Devices Full time

    Analog Devices, Inc.  is looking for a  Lead, Digital IC Design, to join our  ASIC BU Team  in  Bengaluru, India . Analog Devices  (NASDAQ: ) designs and manufactures semiconductor products and solutions. We enable our customers to interpret the world around us by intelligently bridging the physical and digital worlds with unmatched...

  • Digital Solutions Lead

    1 week ago

    Bengaluru, India SBM Offshore Full time

    Our Vision. SBM Offshore believes the oceans will provide the world with safe, sustainable and affordable energy for generations to come. We share our experience to make it happen. Our Profile. We design, build, install and operate offshore floating facilities for the offshore energy industry. As a leading technology provider, we put our marine expertise at...

  • Chatbot technical lead

    2 weeks ago

    Bengaluru, India Western Digital Full time

    Company Description At Western Digital, our vision is to power global innovation and push the boundaries of technology to make what you thought was once impossible, possible. At our core, Western Digital is a company of problem solvers. People achieve extraordinary things given the right technology. For decades, we’ve been doing just that. Our...

  • Lead / Manager - Digital Marketing

    4 weeks ago

    Bengaluru, India Altaa Vistaa Business Solutions Pvt Ltd - AVPL Full time

    Position – Lead / Manager - Digital Marketing : The Digital Marketing Lead position is based out of our head office in Bangalore and manages a team of digital marketing managers, the Lead will own the devising and implementing of SEO and paid marketing strategies for multiple customers and help them get maximum return on investment on their spends. ...

  • Lead / Manager - Digital Marketing

    4 weeks ago

    Bengaluru, India Altaa Vistaa Business Solutions Pvt Ltd - AVPL Full time

    Position – Lead / Manager - Digital Marketing :The Digital Marketing Lead position is based out of our head office in Bangalore and manages a team of digital marketing managers, the Lead will own the devising and implementing of SEO and paid marketing strategies for multiple customers and help them get maximum return on investment on their spends....

  • Lead / Manager - Digital Marketing

    4 weeks ago

    Bengaluru, India Altaa Vistaa Business Solutions Pvt Ltd - AVPL Full time

    Position – Lead / Manager - Digital Marketing :The Digital Marketing Lead position is based out of our head office in Bangalore and manages a team of digital marketing managers, the Lead will own the devising and implementing of SEO and paid marketing strategies for multiple customers and help them get maximum return on investment on their spends....

  • Lead Digital Payments

    2 weeks ago

    Bengaluru, India Ujjivan Small Finance Bank Full time

    POSITION DESCRIPTIONJOB TITLELead - Digital PaymentsGRADEAVP-IDEPARTMENTDigital BankingLOCATIONHOSUB-DEPARTMENTChannelsTYPE OF POSITIONFull TimeREPORTS TOHead – Digital BankingREPORTING INTOProduct Expert – Digital PaymentsROLE PURPOSE & OBJECTIVE- This role will be responsible for developing a digital payments roadmap (across individual customers,...

  • Digital Account Executive

    4 weeks ago

    Bengaluru, India Eridium Digital Pvt Ltd Full time

    Eridium Digital is a Digital Marketing company, we help brands - see, shape, and act on opportunities. Driven by insights and data we decipher the consumer intent, delivering sophisticated Integrated brand presence and targeted campaigns across Search, Social, AI driven Display in sync with Marketing Technologies. As an Account Exectives, you should have...

  • Lead Digital Payments

    4 weeks ago

    Bengaluru, India Ujjivan Small Finance Bank Full time

    POSITION DESCRIPTIONJOB TITLELead - Digital PaymentsGRADEAVP-IDEPARTMENTDigital BankingLOCATIONHOSUB-DEPARTMENTChannelsTYPE OF POSITIONFull TimeREPORTS TOHead – Digital BankingREPORTING INTOProduct Expert – Digital PaymentsROLE PURPOSE & OBJECTIVEThis role will be responsible for developing a digital payments roadmap (across individual customers,...

  • Chatbot technical lead

    6 days ago

    Bengaluru, India Western Digital Full time

    Job DescriptionWe are looking for a Senior Chatbot Technical Lead for Flash who will own the development and design of our chatbot application supporting Western Digital employees across multiple business domains.As the Technical Lead, you will be responsible to manage the Chabot platform, maintain the relationship with the vendors, be responsible for the...

  • Digital Engineering Lead Engineer

    2 weeks ago

    Bengaluru, Karnataka, India NTT Data Vertex Software Inc. Full time

    Apply for Digital Engineering Lead Engineer, Career Progress Consultants in Bengaluru/ Bangalore for Year of Experience on

  • Digital Marketing Lead B2B

    4 weeks ago

    Bengaluru, India NetBramha Studios Full time

    Job Title: DigitalMarketing Lead(B2B)5years experience in Digital MarketingBangaloreBachelorsdegree in Marketing Business or a relatedfieldDescription:Asa Marketing Lead you will be responsible for leading the overallmarketing plan/strategy: across social media website digital andany other platforms. You will also be in charge of developing andmaintaining a...

  • Chatbot technical lead

    2 weeks ago

    Bengaluru, India Western Digital Full time

    Job DescriptionWe are looking for a Senior Chatbot Technical Lead for Flash who will own the development and design of our chatbot application supporting Western Digital employees across multiple business domains.As the Technical Lead, you will be responsible to manage the Chabot platform, maintain the relationship with the vendors, be responsible for the...