Digital Marketing Lead B2B

2 months ago

Bengaluru, India NetBramha Studios Full time

Job Title: DigitalMarketing Lead(B2B)


5years experience in Digital MarketingBangalore

Bachelorsdegree in Marketing Business or a relatedfield



Description:

Asa Marketing Lead you will be responsible for leading the overallmarketing plan/strategy: across social media website digital andany other platforms. You will also be in charge of developing andmaintaining a comprehensive marketing strategy that elevates theNetBramha brand increases our visibility & hence leadsmonth on month basis with the ICP.


Youare someone who enjoys clear goals ideates across channels and havedone this before extensively. You are also someone who understandsthe nuances of B2B marketing.


Role&Responsibilities:

  • Ownthe lead generation acrosschannels

  • Developand implement a comprehensive marketing strategy aligned withbusinessgoals.

  • DriveKPIs like # of qualified leads per geography site traffic SEOperformance awards won lead to conversion ratios content qualityranking on platforms like Clutchetc.

  • Builda strong content narrative &direction

  • Manageand refine our social media channels with content marketing andinboundmarketing.

  • Continuallyreview changes to the market and use tools to measure &iterate so that results are predictable andsustainable

  • Rallyalong to execute the brand vision & develop new ideas tomake our design offerings visible in a competitivemarket

  • Leadcontent marketing initiatives collaborating with internal teams tocreate engaging industryspecificcampaigns

  • Developand execute campaigns to enhance brand visibility and engage thetargetaudience

  • Effectivelycommunicate digital marketing strategies and results to keystakeholders

  • Usedatadriven insights to make informed decisions and optimizemarketingstrategies



Requirements

Musthaveskills:

  • Provenexperience in B2B Marketing especially digitalchannels

  • Demonstratedsuccess in managing and leading a highperforming marketingteam

  • Strongunderstanding of digital marketing channels andanalytics

  • Excellentverbal & writtencommunication

  • Strongbusiness acumen and innovative thinking along with the ability tosolve problems in complexenvironments



Job Location: Bangalore (Onsite) Role & Responsibilities: Lead& manage the marketing function of the studio end to end fromplanning to execution for quality lead generation Manage and refineour social media channel with content marketing and inboundmarketing. Consistently identifying revenue opportunities withinour established client base and managing consistent growth bysecuring new accounts and by generating new quality leads.Continually review changes to the market, use tools to measure& iterate so that results are predictable and sustainableReport directly to the CEO and rally along to execute the brandvision. KPI s will be around # of qualified leads, site traffic,awards won, lead to conversion ratios, content quality, ranking onplatforms like clutch, etc. Must have Skills: Excellent leadership,communication, and decision-making skills Experience with digitalmarketing, content marketing, and social media marketing Able toset and achieve targets as well as do not shy from achieving giventargets Self-motivated and committed to perform Ability to track,measure, and iterate based on results

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