Head of Digital Marketing, Amazon Prime Video
5 months ago
Key job responsibilities
- Hands-on technical expertise: Lead paid social, programmatic display, and other CPC initiatives including budgeting, forecasting, testing & learning roadmaps, and measurement plans.
- Leading from the front: Coach and empower team members, fostering a collaborative and productive work environment to achieve goals.
- Optimization through collaboration: Partner with digital marketing team members, other Amazon teams, and platform partners to monitor and optimize campaigns on a daily, weekly, and monthly basis.
- Continuous inspection: Perform in platform audits, strategies, optimizations, and approaches that will lead to the best-in-class execution, optimal results for our customers and other team members.
- Tool and tech enhancements expert: Master proprietary technology platforms to drive improvement across automated marketing initiatives. Partner with Science and Technology teams to build out high impact capabilities.
- Effective Budget Management: Leverage data-based decisions and deep in-channel analysis to ensure campaigns are cost-effective, allocating resources effectively across campaigns and channels to maximize ROI.
- Conversion Rate Optimization (CRO): Implement sophisticated CRO techniques, including multivariate and split testing, to improve landing page performance and funnel conversions.
- Drive the right results: Define, align, and regularly refine goals and KPIs to achieve marketing objectives, with an emphasis on iterative improvement.
- Data Analysis and Reporting: Regularly analyze data, prepare reports, and provide insights to measure the effectiveness of campaigns. Present results and insights to partners, vendors, and stakeholders.
- Team Leadership: Lead a team of channel owners, fostering collaborative and high-performing environment focused on delivering exceptional results.
BASIC QUALIFICATIONS
- 7+ years of professional non-internship marketing experience- Experience managing teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams
- Experience communicating results to stakeholders
- Experience guiding creative input, development and execution from concept to completion
- - 12+ years of professional non-internship marketing experience
- - Experience managing teams
- - Experience using data and metrics to drive performance and improvements
- - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- - Experience driving direction and alignment with cross-functional teams
- - Experience communicating results to stakeholders
- - Experience guiding creative input, development and execution from concept to completion
PREFERRED QUALIFICATIONS
- Previously driven acquisition/growth charters for consumer tech businesses-
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