Trade Marketing Executive

2 days ago

Mumbai, India Talent Fanatics Consultancy Full time

Job Description for Trade Marketing Executive (Fresher / 2-3 Years of Experience):

Job Title: Trade Marketing Executive

Job Location: Mumbai

Job Type: Full-time

Job Summary: We are looking for a talented and results-driven Trade Marketing Executive Fresher or with 2-3 years of experience in the industry. The ideal candidate will have hands-on experience in developing and executing trade marketing strategies, collaborating with sales teams, and driving brand visibility and product growth in retail and trade channels.

Key Responsibilities:

  • Develop and execute trade marketing strategies to support brand growth and sales in retail channels.
  • Plan and coordinate trade promotions, events, and in-store activities to drive product visibility and sales.
  • Collaborate closely with the sales, marketing, and category management teams to align trade strategies with business objectives.
  • Analyse market data and customer insights to inform trade marketing campaigns and improve ROI.
  • Manage and track trade marketing budgets and ensure effective resource allocation.
  • Work with retail partners to design and implement in-store displays, point-of-sale materials, and promotions.
  • Monitor the performance of trade marketing campaigns and provide recommendations for improvement.
  • Coordinate with agencies and vendors to develop promotional materials and activities.
  • Build and maintain strong relationships with key retail and distribution partners to ensure smooth execution of trade programs.
  • Manage promotional product launches, seasonal campaigns, and product activations in stores.
  • Prepare and present performance reports on trade marketing activities to senior management.

Qualifications:

  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • 2-3 years of experience in trade marketing, retail marketing, or related areas.
  • Strong understanding of trade marketing principles, retail environments, and consumer behaviour.
  • Excellent project management and organizational skills.
  • Ability to analyse market trends, track campaign performance, and adjust strategies as needed.
  • Strong communication skills and ability to work cross-functionally with sales, marketing, and external partners.
  • Strong negotiation skills and ability to manage relationships with retailers and vendors.

Preferred Skills:

  • Experience with digital marketing and social media for trade promotions.
  • Experience in a fast-paced or FMCG (Fast-Moving Consumer Goods) environment.
  • Knowledge of brand management and retail sales strategies.

 



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