Trade Marketing Strategist

2 weeks ago


Mumbai, Maharashtra, India Red Bull Full time

Key Responsibilities

The Trade Marketing Specialist will drive Red Bull India's market presence by leveraging deep analytical insights. This role involves extracting, synthesizing, and translating data from various sources into actionable strategies for volume growth and distribution enhancement.

Key Responsibilities

  1. Analyse internal and external data sources including depletion figures, SAP reports, time and attendance, Nielsen data, and Syndicated studies on MIP to formulate strategic action plans for driving key business KPIs.
  2. Enhance engagement and evolve systems through regular interaction with service providers to build a robust infrastructure that minimizes planning lead times and optimizes front-end execution.
  3. Deploy and oversee channel investments for premium in-store executions, coordinating with cross-functional teams including channel management, trade marketing, operations, and finance to ensure cohesive efforts.
  4. Foster increased customer engagement by establishing, monitoring, and driving business KPIs, ensuring precise reviews, and developing incentive mechanisms.
  5. Contribute to RTM strategy optimization in alignment with the AB1 consumer target, including rationalization and frequency mapping.

Requirements

  1. Bachelor's degree in Management or related field preferred.
  2. 3-4 years of experience in a similar role within the FMCG/Retail industry.
  3. Strong analytical, interpersonal, and communication skills.
  4. Proficiency in various software tools for data extraction, analytics, and insight visualization.
  5. Ability to travel as needed for market visits, team interaction, and professional development opportunities.


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