Area Sales Manager

4 weeks ago

Chennai, India Saaki Argus & Averil Consulting Full time

Our Client is one of the oldestCompany operating in the Sweeteners and Nutraceuticals space. Ithas a diversified portfolio of products including bioproductsnutraceuticals and cogeneration of power. It is also a leader inorganic farming and sustainable agriculture.



Job Purpose:


1 Develop influence anddrive the implementation of the growth agenda in the area. Realizegrowth opportunities by implementing S&D plans related tomarkets channels infrastructure people and enablers.

2 The role serves the purpose of translating businessstrategies into suitable actions for specific geographies on theone hand while leveraging locallevel opportunities to drivePhysical and Mental availability on the other


Planning Role:

Set monitor anddeliver key business and S&D objectives at period quarterand Annual levels

Develop the markets by usinga judicious mix of tools available to drive Physical and Mentalavailability

Deploy and/or create personneutral systems processes and Ways of Working that lead to afundamentally solid Sales Engine in his/her specificgeography.

Influence Key stakeholders such asLM Trade Marketing Key Account Managers Marketing and RegionalCategory teams of Retailers to align and garner the necessarysupport to meet growth ambitions in the mid to longterm

Engage with Regional chains to develop & growbusiness by formulating category and portfoliospecificplans

Maximize throughputs of trade spends (asper agreed norms) and ensure delivery of InStore Visibility andexecution as per the standards leveraging tools available


Execution Role:

Deployment &Execution of period quarterly and Annual Business Plans

Deployment and execution of all promotions and BTLactivations planned by the National Key account team

Driving the team of Sales Officers TSIs Merchandisers andPromoters to deliver the picture of success in the Modern Groceryoutlets formats being covered by the Modern Trade Channel

Driving for all Initiatives planned in the geographytowards category management Additional Visibility elementsmultisite and crosscategory placement of products or any otherInitiative drive planned by the National Key accountteam.


Key AccountManagement:

The MT ASMwill handle the regional Chains that may exist in their region andconduct Key Account management function for those set ofchains

The incumbent will also be responsiblefor engaging with the regional teams of National Chains to developand execute local level activations by coordinating with theCustomers category teams and Key Account managers

Key account management role would mean engaging with theChains category Teams for Business planning and delivery Promotion& Visibility planning and driving for Desired marketShares

The Role would require the ASM to engagein Data Analytics and derive insights to be applied in drivingbusiness with the Regional Chains


People Management:

Lead MonitorMotivate and drive performance by leverage selling tools andincentive programs as designed by the company

Coach SO s on the Sales & Distribution system and drivedesired productivity levels

Implementstructured training interventions as per agreed calendar tocontinuously up skill their Sales Officers / Promoter &Merchandiser team

Recruit desired numbers ofPromoters and Merchandisers of targeted profiles within specifictimelines

Drive adherence and usage of SFAtools to track and build information and actionable outputs toimprove instore execution standards


Administration:

Conduct Periodmeetings as per agreed norms to monitor performance levels acrosscities SO Distributors and Brands

Ensureefficient backend administration by way of claim submissionsexpense statements account reconciliations and signoff setc

In conjunction with LM ensure a higherlevel of forecast accuracy on a period level and align withregional Supply chain teams to ensure efficient service levels tocustomer

Remote Work :

No

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