Social Media Manager

2 weeks ago

Ahmedabad, Gujarat, India Rise Hydroponics Full time US$ 90,000 - US$ 1,20,000 per year

Key Responsibilities

1. Strategy & Planning

  • Develop and execute monthly and quarterly social media content strategies aligned with sales & marketing goals.
  • Understand target audience personas especially B2B investors, commercial farmers, and institutions and craft tailored content.
  • Research competitors, industry trends, and platform algorithms to stay ahead.

2. Content Creation & Management

  • Work with in-house designers, video editors, and copywriters to produce engaging content (reels, carousels, infographics, thought-leadership posts).
  • Repurpose long-form videos into bite-sized, high-impact social media content.
  • Maintain brand consistency across platforms (LinkedIn, Instagram, YouTube, Facebook, Twitter, WhatsApp Marketing).

3. Growth & Engagement

  • Implement growth tactics to increase followers, engagement, and inbound inquiries.
  • Respond to DMs, comments, and inquiries with brand-appropriate tone and speed.
  • Create polls, Q&As, and interactive content to increase audience participation.

4. Campaign Management

  • Run targeted paid ad campaigns for lead generation and brand awareness.
  • Track ROI for campaigns and adjust strategies based on analytics.

5. Analytics & Reporting

  • Monitor platform insights and prepare monthly performance reports with actionable takeaways.
  • Recommend content and ad optimizations based on data-driven insights.

Key Skills Required

  • Strong understanding of LinkedIn B2B content strategy and Instagram engagement growth.
  • Proven experience in video marketing and reels trend adaptation.
  • Excellent copywriting and storytelling skills.
  • Proficiency with analytics tools (Meta Business Suite, LinkedIn Analytics, Google Analytics).
  • Basic knowledge of paid ad campaign setup & optimization (Meta Ads, LinkedIn Ads, Google Ads).
  • Ability to work cross-functionally with sales and design teams.

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