Social Media Manager
2 weeks ago
Key Responsibilities
1. Strategy & Planning
- Develop and execute monthly and quarterly social media content strategies aligned with sales & marketing goals.
- Understand target audience personas especially B2B investors, commercial farmers, and institutions and craft tailored content.
- Research competitors, industry trends, and platform algorithms to stay ahead.
2. Content Creation & Management
- Work with in-house designers, video editors, and copywriters to produce engaging content (reels, carousels, infographics, thought-leadership posts).
- Repurpose long-form videos into bite-sized, high-impact social media content.
- Maintain brand consistency across platforms (LinkedIn, Instagram, YouTube, Facebook, Twitter, WhatsApp Marketing).
3. Growth & Engagement
- Implement growth tactics to increase followers, engagement, and inbound inquiries.
- Respond to DMs, comments, and inquiries with brand-appropriate tone and speed.
- Create polls, Q&As, and interactive content to increase audience participation.
4. Campaign Management
- Run targeted paid ad campaigns for lead generation and brand awareness.
- Track ROI for campaigns and adjust strategies based on analytics.
5. Analytics & Reporting
- Monitor platform insights and prepare monthly performance reports with actionable takeaways.
- Recommend content and ad optimizations based on data-driven insights.
Key Skills Required
- Strong understanding of LinkedIn B2B content strategy and Instagram engagement growth.
- Proven experience in video marketing and reels trend adaptation.
- Excellent copywriting and storytelling skills.
- Proficiency with analytics tools (Meta Business Suite, LinkedIn Analytics, Google Analytics).
- Basic knowledge of paid ad campaign setup & optimization (Meta Ads, LinkedIn Ads, Google Ads).
- Ability to work cross-functionally with sales and design teams.
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