Head of Marketing Veterans Ex Armed Forces

1 day ago


Bengaluru, Karnataka, India Search Advisers Services Guj Full time ₹ 12,00,000 - ₹ 24,00,000 per year

Role Overview:

As the Head of Marketing, you will oversee all marketing strategies and initiatives, ensuring our messaging aligns with our mission and values of inclusivity. This role is a unique opportunity for Ex Armed Forces, Vetran + professionals to shape our brand narrative, develop impactful campaigns, and build community-focused marketing efforts.

Roles and Responsibilities

  • Develop and execute go-to-market strategies for new product launches, leveraging expertise in brand marketing, growth marketing, performance marketing, and growth hacking.
  • Collaborate with cross-functional teams to drive business growth through innovative marketing initiatives.
  • Design and implement effective marketing campaigns across various channels (digital/social media) to increase brand awareness and engagement among veterans and armed forces communities.
  • Provide strategic guidance on product positioning, pricing strategy, and distribution networks to optimize revenue streams.
  • Analyze market trends, competitor activity, and customer feedback to inform data-driven decision making.
  • Develop and lead the marketing strategy to align with the organizations mission of empowerment.
  • Oversee brand positioning, content development, and multi-channel campaigns.
  • Lead the marketing team in innovative storytelling to reach and engage a diverse audience.
  • Partner with internal and external stakeholders to amplify community-focused campaigns.

Experience:

8+ years in marketing leadership, with a focus on brand development and diversity.

Inclusive Leadership: Proven experience driving campaigns that celebrate diversity.



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