Head of Marketing Veterans Ex Armed Forces
4 days ago
Role Overview:
As the Head of Marketing, you will oversee all marketing strategies and initiatives, ensuring our messaging aligns with our mission and values of inclusivity. This role is a unique opportunity for Ex Armed Forces, Vetran + professionals to shape our brand narrative, develop impactful campaigns, and build community-focused marketing efforts.
Roles and Responsibilities
- Develop and execute go-to-market strategies for new product launches, leveraging expertise in brand marketing, growth marketing, performance marketing, and growth hacking.
- Collaborate with cross-functional teams to drive business growth through innovative marketing initiatives.
- Design and implement effective marketing campaigns across various channels (digital/social media) to increase brand awareness and engagement among veterans and armed forces communities.
- Provide strategic guidance on product positioning, pricing strategy, and distribution networks to optimize revenue streams.
- Analyze market trends, competitor activity, and customer feedback to inform data-driven decision making.
- Develop and lead the marketing strategy to align with the organizations mission of empowerment.
- Oversee brand positioning, content development, and multi-channel campaigns.
- Lead the marketing team in innovative storytelling to reach and engage a diverse audience.
- Partner with internal and external stakeholders to amplify community-focused campaigns.
Experience:
8+ years in marketing leadership, with a focus on brand development and diversity.
Inclusive Leadership: Proven experience driving campaigns that celebrate diversity.
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