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Email Marketing Specialist
2 weeks ago
Key Responsibilities
- Developing, planning, executing and optimising email campaigns
- Ensuring the accuracy of audience targeting and data
- Defining a reporting structure to report and track campaigns
- Garnering insights and documenting best practices from previous campaigns so they can continually learn and improve future campaign performance
- Ensuring all practices align with GDPR requirements
- Assessing, evaluating and troubleshooting CRM/marketing data, tools, and processes
Required Skills
- 4-7 years of experience building, optimising and deploying email campaigns and able to demonstrate impact made
- Hands-on experience with email marketing automation software
- Evidence of content writing with a clear commercial purpose
- Strong analytical skills and the ability to use data to optimise
- Working knowledge of HTML is required. Proficiency in HTML is a plus
- Knowledge of A/B testing. Understanding control groups and their use in measuring uplift is a plus.
Added Advantage
- An individual who can work quickly, flexibly and iteratively, always on the lookout for ways to optimise their output against agreed metrics
- Someone with a strong capability for analysing marketing, customer data and campaign data, as well as working with Excel or Looker
- Ability to manage multiple projects in a schedule-driven, fast-paced environment with confident written and verbal communication skills
- You understand email deliverability and the major factors that determine it.
- Someone open-minded, collaborative and proactive, as well as comfortable in developing ideas with marketing and across the business and open to new learnings
Perks and benefits:
- Service recognition awards.
- Market-leading pay rates
- Regular social and team-building activities.
- Maternity & Paternity Benefits
- Medical Insurance Benefits
