Marketing Automation Specialist

2 weeks ago

Vadodara, Gujarat, India Matrix Comsec Full time ₹ 15,00,000 - ₹ 28,00,000 per year

*About the Role: 

We are looking for a Marketing Automation Specialist  with 2-3 years of experience  to manage and optimize our email marketing and WhatsApp marketing campaigns . The ideal candidate will be responsible for developing automation workflows, segmenting audiences, and ensuring high engagement and conversion rates. If you have a strong analytical mindset and a passion for personalized, data-driven marketing , wed love to have you on our team

Key Responsibilities: 

Email Marketing: 

Plan, execute, and optimize email marketing campaigns  for lead generation, nurturing, upselling, and customer retention.

Create personalized and automated email workflows  using CRM & email automation tools  (e.g., Zoho, HubSpot, Mailchimp, ActiveCampaign, or similar).

Develop segmentation strategies  based on user behavior, demographics, and engagement.

Perform A/B testing  on subject lines, email content, and CTAs to improve open rates and conversions.

Monitor email deliverability, analyze campaign performance, and implement strategies to improve open rates, CTR, and conversion rates .

Ensure compliance with email marketing regulations  such as GDPR, CAN-SPAM, and CASL.

WhatsApp Marketing: 

Develop and execute WhatsApp marketing campaigns  using WhatsApp Business API, chatbots, and automation tools .

Create automated drip sequences , broadcasts, and personalized messages for customer engagement.

Optimize WhatsApp lead nurturing  to drive conversions and re-engagement.

Analyze response rates, engagement, and conversion metrics to refine messaging strategies.

Work closely with the sales team to integrate WhatsApp leads into CRM for better tracking and follow-ups.

Marketing Automation & CRM Integration: 

Set up and manage multi-channel automation workflows  integrating email, WhatsApp, and other digital touchpoints.

Use Google Analytics 4 (GA4), UTM tracking, and CRM dashboards  to track customer journeys and campaign performance.

Optimize lead scoring and segmentation models  to improve funnel efficiency.

Required Skills & Qualifications: 

2-3 years of experience  in email marketing, WhatsApp marketing, and marketing automation .

Proficiency in email marketing tools  (Zoho, HubSpot, Mailchimp, ActiveCampaign, Marketo, etc.).

Experience with WhatsApp Business API, chatbot automation, and WhatsApp marketing tools .

Strong understanding of email segmentation, automation, and drip marketing .

Hands-on experience in A/B testing, campaign analytics, and CRM integrations .

Familiarity with Google Analytics 4 (GA4), UTM tracking, and conversion optimization .

Knowledge of data privacy laws (GDPR, CAN-SPAM, etc.)  related to email and WhatsApp marketing.

Strong analytical and problem-solving skills.

Preferred Qualifications: 

Experience with omnichannel automation .

Basic knowledge of HTML & CSS  for email template design.

Should have a Computer or IT background.

Basic knowledge of HTML, JavaScript, CSS, Wordpress  and other web technology for email & Whatsapp template design.

Experience working with WhatsApp chatbots and AI-driven automation tools* .

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