Senior Manager performance Marketing

1 day ago

Bengaluru, Karnataka, India Emversity Full time ₹ 60,00,000 per year

Emversity is seeking a results-driven and data-focused Senior Manager – Performance Marketing to lead and optimize large-scale PPC campaigns across platforms including Google Ads, Meta (Facebook & Instagram), LinkedIn, and YouTube. The ideal candidate will be responsible for generating 10,000+ leads per month while managing a ₹50L+ monthly ad budget, ensuring strict adherence to a 15-18% overall CAC. The role requires hands-on expertise in performance marketing with a focus on measurable outcomes and data-driven decision-making.

Key Responsibilities:

  1. PPC Campaign Setup & Execution:
  • Manage and execute high-budget search, display, video, and retargeting campaigns across Google Ads, Meta, LinkedIn, and YouTube.
  • Conduct thorough keyword research, audience segmentation, and competitor analysis to optimize campaign performance.
  • Ensure accurate conversion tracking via Google Tag Manager, Pixels, and UTM parameters.
  1. Lead Generation & CAC Adherence:
  • Drive 10,000+ high-quality leads per month while maintaining a cost per acquisition (CAC) of 15-18%.
  • Optimize ad creatives, landing pages, and audience targeting to enhance lead quality and cost efficiency.
  • Conduct A/B testing on ad copies, visuals, and CTAs to continuously improve conversion rates.
  1. Budget & Bid Management:
  • Oversee and allocate a ₹50L+ monthly ad budget across channels for optimal ad spend (ROAS).
  • Adjust bidding strategies to improve cost per acquisition (CPA) and return on ad spend (ROAS).
  • Dynamically reallocate budgets to top-performing campaigns for scaling results.
  1. Performance Tracking & Optimization:
  • Monitor and analyze campaign performance using Google Analytics, Meta Ads Manager, and Looker Studio.
  • Identify underperforming areas and implement data-driven optimizations to enhance ROI.
  • Prepare daily, weekly, and monthly performance reports with actionable insights for continuous campaign refinement.
  1. Execution & Coordination:
  • Collaborate with design, content, and tech teams to ensure seamless execution of ad creatives and landing pages.
  • Ensure compliance with platform ad policies to avoid account restrictions.
  • Stay up-to-date on industry trends, automation tools, and algorithm changes for continuous optimization.

Qualifications & Experience:

  • Bachelor's/Master's degree in Marketing, Business, or a related field.
  • 3+ years of hands-on experience managing PPC campaigns on Google Ads, Meta Ads, LinkedIn Ads, and YouTube Ads.
  • Proven track record in managing ₹50L+ monthly ad budgets and generating 10,000+ leads per month.
  • Strong expertise in CAC optimization, lead generation, and PPC execution.
  • Proficiency in Google Analytics, Google Tag Manager, Data Studio, and Excel for performance analysis.
  • Google Ads & Meta Blueprint certifications (preferred).
  • Data-driven, execution-focused mindset with keen attention to detail and performance measurement.

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