
Marketing Manager
2 weeks ago
Location:
Gurgaon
Experience Required:
7–10+ years
About the Role
We are seeking a
strategic communicator with a creative edge
, someone who can design and execute impactful marketing programs that fuel growth, build trust, and elevate brand presence in the B2B technology space. The role demands a mix of
strategic thinking, hands-on execution, and data-driven decision making
, with a focus on Cloud and Software Security brands.
You will lead the charge in
developing integrated marketing strategies, driving demand generation, and amplifying brand voice
across multiple channels — positioning the company as a thought leader and trusted partner.
Key Responsibilities
- Strategy & Planning
Develop and execute end-to-end B2B marketing strategies aligned with business goals.
Craft differentiated positioning and messaging for cloud and software security offerings.
Drive brand narrative with creativity and clarity, making complex concepts simple and impactful.
- Demand Generation & Performance Marketing
Build and manage integrated demand generation campaigns across digital, social, events, and partner channels.
Optimize campaigns for
pipeline creation, lead nurturing, and revenue impact.
Leverage analytics to measure performance, track ROI, and refine tactics.
- Content & Communication
Lead development of thought leadership, case studies, whitepapers, and customer success stories.
Shape high-impact messaging for multiple audiences: customers, partners, and industry stakeholders.
Partner with sales and product teams to align messaging and enablement materials.
- Go-to-Market & Partner Marketing
Create and execute GTM campaigns with cloud hyperscalers, ISVs, and channel partners.
Drive co-marketing initiatives, joint campaigns, and ecosystem amplification.
Develop sector-specific marketing playbooks and localized campaigns.
- Events & Engagement
Lead flagship events, industry conferences, and webinars to showcase brand expertise.
Build customer engagement programs that strengthen loyalty and reduce churn.
Leverage account-based marketing (ABM) for high-value enterprise accounts.
- Leadership & Collaboration
Guide cross-functional teams.Work closely with sales, product, and leadership teams to align marketing impact with business growth.
ability to
translate strategy into execution
and deliver measurable pipeline.
What We're Looking For
- 7 years- 10 years
in B2B marketing, preferably in
Cloud / SaaS / Cybersecurity
industries. - Expertise in
demand generation, performance marketing, and integrated campaign management. - Strong storytelling and communication skills; ability to simplify technical concepts.
- Creative thinker with a strategic mindset, able to balance big-picture vision with execution.
- Hands-on experience with marketing automation, CRM, and analytics platforms
- Experience in building
partner-led GTM and co-marketing programs
.
Bonus Points
Even if you don't have direct cloud or SaaS experience—but have the
urge to learn, grow, and make an impact
—we welcome you to apply. Passion and curiosity can sometimes matter more than past experience.
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