Associate Growth Marketing Manager

3 days ago

Ghaziabad, Uttar Pradesh, India McGraw Hill LLC. Full time
Overview

Build the future
McGraw Hill is a global education innovation company offering solutions from textbooks to EdTech platforms that improve learning outcomes. To support our growing business in India, we are hiring an Associate Product Manager for our office in Noida, who will play a key role in execution of the digital product initiatives for McGraw Hill India's Test Preparation business.

How are you creating an impact?
As a young professional full of ideas and energy, you'll work closely with product and marketing managers taking concepts from ideation to execution. You'll be the go-to person for driving day-to-day product operations, shaping user engagement and retention strategies, and bringing creativity to our social media presence, ensuring learners enjoy a seamless product experience while amplifying our impact across digital channels.

What will you be doing?

  • Collaborate with cross-functional teams and product managers to execute the platform and course roadmap, boost product discoverability, and drive new user traffic through on-page/off-page SEO, app store optimization, and search engine/GenAI indexing strategies
  • Conduct regular audits to identify bugs, performance issues, and inconsistencies, while establishing feedback loops to capture user insights and share them with stakeholders for continuous product improvement
  • Optimize the free-to-paid user journey with compelling in-app messaging, offers, and personalized nudges, while analyzing user behavior to identify opportunities for feature enhancements and product-market fit
  • Support and execute growth experiments and A/B tests on product features, messaging, and marketing campaigns to continuously improve engagement and retention
  • Assist in creating and publishing marketing content reels/shorts, blogs, landing pages, course descriptions, and newsletters and work with design/video teams to repurpose product content into engaging formats like short clips and infographics
  • Support social media managers in day-to-day posting, scheduling, and monitoring comments, queries, and learner sentiment, while tracking trends to propose quick, relatable content ideas such as reels, quizzes, and interactive formats
  • Maintain dashboards and trackers for product usage, content delivery, and social engagement; support product managers in extracting, consolidating, and analyzing data to generate actionable insights, and produce regular performance reports for key digital course

We are looking for someone having:

  • A Bachelors Degree
  • 1–3 years of experience in product management or related disciplines
  • Strong proficiency in Excel/Google Sheets and comfort with reporting and data analysis
  • Hands on experience with design and visualization tools such as Canva, Figma, or similar
  • Excellent written and verbal communication skills
  • Highly organized, detail-oriented, and execution-driven
  • Familiarity with analytics and marketing tools such as Google Analytics, MoEngage, Search Console, SEMrush, Marketo, etc., is a plus
  • Basic understanding of the edtech or digital test preparation industry is a plus

Why work with us?
There has never been a better time to join McGraw Hill. In our culture of curiosity and innovation, you will be able to own your growth and develop as we do

FT_India_TP_APM

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