Sales Marketing Manager

Job Description: Sales and Marketing Manager (B2B) - Solar Structures & Street Light Poles

Company: SKN Engineering Works

Location: Meerut Road, Industrial Area, Ghaziabad

Salary: Competitive compensation package, comprising a Fixed Salary component plus Variable Pay, structured in accordance with the latest industry norms and competitive compensation standards.

Job Summary

SKN Engineering Works, a prominent manufacturer of high-quality Solar Panel Structures and Street Light Poles, is seeking an experienced and results-driven Sales and Marketing Manager (B2B). The ideal candidate will be responsible for driving sales growth across the B2B segment, with a strong focus on securing government tenders, large-scale industrial projects, and developing key channel partnerships within the solar and infrastructure sectors.

This role requires a blend of technical understanding of solar mounting solutions and lighting poles, exceptional B2B sales acumen, and deep expertise in navigating the public sector tendering and procurement processes.

Key Responsibilities

1. Business Development and B2B Sales:

• Identify, prospect, and secure new B2B clients, including EPC companies, solar developers, system integrators, large industries, and relevant channel partners for solar structures and street light poles.

• Develop and implement strategic sales plans to expand market share in the solar and infrastructure segments.

• Manage the entire sales cycle from lead generation, cold calling, client meetings, technical presentations, negotiation, to deal closure.

• Achieve monthly, quarterly, and annual sales targets and revenue goals.

1. Government Tender Management (Core Responsibility):

• Proactively monitor government tender portals (e.g., GeM, e-Procurement platforms) for relevant opportunities related to solar structures, street light poles, and associated infrastructure projects (Central, State, and Municipal bodies).

• Lead the end-to-end tendering process, including thorough analysis of tender documents (RFP/RFQ/NIT), ensuring compliance with all technical and commercial specifications.

• Prepare and submit compelling, accurate, and timely technical and commercial bids, proposals, and required documentation.

• Act as the primary liaison with government officials and procurement agencies regarding tender clarifications and negotiations.

1. Marketing and Relationship Management:

• Establish and maintain strong, long-lasting relationships with key stakeholders, consultants, architects, and decision-makers in target client organizations.

• Develop and execute B2B marketing strategies and campaigns (digital, direct, event-based) to enhance brand visibility and generate qualified leads for both product lines.

• Gather market intelligence on industry trends, competitor activities, pricing strategies, and government policies to inform business decisions.

1. Technical and Commercial Expertise:

• Effectively communicate the technical specifications, quality standards, and unique selling propositions of SKN Engineering Works' solar mounting structures (Ground Mount, Rooftop, etc.) and street light poles (Octagonal, Conical, Swaged, etc.).

• Conduct financial analysis (e.g., ROI calculations) to present strong business cases to potential clients.

• Collaborate closely with the production and technical teams to ensure product customization requirements are met and projects are delivered successfully.

Required Qualifications and Experience

• Education: Bachelor's degree in Engineering (Electrical/Mechanical/Civil preferred) or a relevant field like Business Administration/Marketing.

• Experience:

• Minimum of 5+ years of proven B2B Sales and Marketing experience, with a substantial portion in the Solar Industry or related infrastructure/electrical/steel fabrication sector.

• Mandatory and demonstrable expertise in Government Tender Management (procurement, bidding, and compliance) in India.

• Direct experience selling Solar Panel, panel Structures and/or Street Light Poles is highly preferred.

• Proven track record of consistently achieving and exceeding ambitious sales targets.

Other Specifications

• Industry Knowledge: In-depth understanding of the solar market ecosystem, industry regulations, PV system components, and manufacturing processes for steel/metal structures.

• Tender Proficiency: Expertise in reading, interpreting, and responding to complex RFPs, including technical compliance and financial structuring of bids.

• Negotiation Skills: Excellent ability to negotiate large B2B and government contracts.

• Communication: Exceptional verbal, written, and presentation skills (in English and Hindi).

• Software Proficiency: Proficient in using CRM software, MS Office Suite (Word, Excel, PowerPoint), and familiarity with online government e-procurement platforms.

• Work Style: Highly self-motivated, target-driven, and capable of working independently with minimal supervision.

• Travel: Willingness to undertake frequent travel within the region and across India for client meetings, tender submissions, and site visits as required.

• Local Candidate Preference: Candidates residing in or near Ghaziabad/Delhi NCR will be given preference.