Digital Marketing Manager

2 weeks ago

India Cake Craft Company Full time ₹ 4,00,000 - ₹ 12,00,000 per year

About the Company

Cake Craft Company is a growing name in the bakery and cake-decor supplies industry, offering a wide range of professional-grade baking products, tools, and packaging. Were expanding our digital footprint and seeking a results-driven Digital Marketing Manager to lead online marketing initiatives, performance campaigns, and brand growth across global markets.

Role Overview

We are looking for a data-driven, creative, and proactive Digital Marketing Manager to take ownership of our digital marketing strategy spanning campaign planning, SEO, paid media, email automation, and social growth.

You will collaborate with agencies, creative partners, and internal teams to drive brand visibility, traffic, and conversions while maintaining strong ROI across all channels.

Key Responsibilities

Campaign Strategy & Planning

  • Develop and implement integrated marketing campaigns aligned with brand goals and seasonal events (e.g., Christmas, Valentine's Day, etc.).
  • Manage digital budgets and optimise spend across Google Ads, Meta Ads, and other paid platforms.
  • Collaborate with design/content teams to ensure high-impact creatives and consistent messaging.

Performance Marketing & Analytics

  • Manage paid acquisition across Google, Facebook, Instagram, and YouTube.
  • Analyse performance metrics — CTR, CPC, ROAS, conversion rates — and recommend data-driven optimisations.
  • Prepare monthly reports using Google Analytics, Meta Business Suite, and Data Studio dashboards.

Email & CRM Automation

  • Create and manage automated email workflows through Klaviyo / Mailchimp.
  • Monitor open rates, CTRs, and conversions, and continuously A/B test campaigns.

SEO & Organic Growth

  • Oversee SEO strategy, including keyword research, backlink building, and content optimisation.
  • Work with content writers to ensure on-page and off-page SEO best practices.

Agency & Stakeholder Management

  • Coordinate with partner agencies for performance marketing, SEO, and social media.
  • Review deliverables, performance reports, and ensure alignment with brand guidelines.

Process & Team Improvement

  • Develop efficient marketing processes, dashboards, and reporting frameworks.
  • Evaluate and implement new marketing tools to improve efficiency and ROI.

Required Experience & Skills

  • 4–6 years of experience in digital marketing management — preferably in eCommerce, D2C, FMCG, or consumer goods.
  • Proven expertise in performance marketing (Google Ads, Meta Ads) and SEO.
  • Experience with email marketing automation tools (Klaviyo, Mailchimp, HubSpot).
  • Proficiency in Google Analytics, Meta Business Suite, and campaign tracking tools.
  • Strong analytical and reporting skills.
  • Excellent communication, planning, and coordination abilities.
  • Creative mindset with the ability to translate brand strategy into measurable campaigns.

  • Digital Marketing Agency

    3 weeks ago

    India E-commerce Marketing Manager Full time

    We’re Hiring: Marketing DirectorWe’re looking for a Marketing Director with vision, creativity, and strong leadership to join us in our next stage of growth.About UsWe’re a growing company in the field of [your industry – e.g. e-commerce, digital services, F&B, or tech]. For us, marketing isn’t just about advertising — it’s about storytelling,...

  • Digital Marketing Agency

    2 weeks ago

    India E-commerce Marketing Manager Full time

    We’re Hiring: Marketing Director We’re looking for a Marketing Director with vision, creativity, and strong leadership to join us in our next stage of growth. About Us We’re a growing company in the field of (your industry – e.g. e-commerce, digital services, F&B, or tech). For us, marketing isn’t just about advertising — it’s about...

  • Digital Marketing Agency

    2 weeks ago

    India E-commerce Marketing Manager Full time

    We’re Hiring: Marketing Director We’re looking for a Marketing Director with vision, creativity, and strong leadership to join us in our next stage of growth. About Us We’re a growing company in the field of (your industry – e.G. e-commerce, digital services, F&B, or tech). For us, marketing isn’t just about advertising — it’s about...

  • Social Media Marketing Manager

    1 week ago

    Delhi, India HOVO DIGITAL - Digital Marketing Agency Full time

    Job Description Company Description HOVO Digital is a Full Service Digital Marketing Agency in Delhi with a focus on promoting brand messaging with creative and visually appealing content assets. We believe in Data-Driven Marketing and understand that latest digital marketing techniques, tools, and processes will optimize the sales and marketing funnel. Role...

  • ▷ Apply in 3 Minutes! Digital Marketing Executive

    2 weeks ago

    Chennai, India Weboin Digital Marketing Agency Full time

    Job Description Company Description Weboin Technologies Private Limited is a leading digital marketing and web development company that helps businesses establish a strong online presence. With expertise in digital marketing, website design and development, and search engine optimization, Weboin offers comprehensive services to help businesses succeed...

  • Senior Digital Marketing manager

    1 week ago

    Raipur, India Patio Digital Full time

    Job Description About Us: Patio Digital is a fast-growingIT and Digital Marketing companybased in Raipur, managing digital communications for public campaigns, political leaders, and government initiatives. We are looking for aSenior Digital Marketing Managerexperienced inpolitical and personality-based marketingto lead our campaigns from Raipur. Key...

  • Digital Marketing Executive

    2 weeks ago

    Jaipur, India Revti Digital Full time

    Job Description About the job Key Responsibilities: This is a full-time on-site role for a Digital Marketing Executive at Revti Digital in Jaipur. The Digital Marketing Executive will be responsible for developing and implementing digital marketing strategies, analyzing campaign performance, optimizing digital channels, and staying up-to-date with the latest...

  • Digital Marketing Expert

    1 week ago

    Kolkata, India Digital Wolf Full time

    Job Description Company Description At Digital Wolf, we're a pack of innovative and passionate digital marketers dedicated to helping businesses thrive in the online landscape. Our mission is to empower companies to reach new heights through tailored digital marketing strategies, cutting-edge technology, and a customer-centric approach. Role Description This...

  • Digital Marketing Specialist

    1 week ago

    Pune, India Bensonfox Digital Full time

    Job Description Requirements - Must reside in Pune - Minimum 2 years of hands-on experience in digital marketing with a strong focus on performance campaigns (Google & Meta Ads). - Proven track record of achieving measurable marketing results. - Good design skills for social media creatives. - Strong analytical mindset and a creative approach to...

  • Content Writer

    4 days ago

    India Digital Vidya Full time

    Create long-form of content on various topics of Digital Marketing such as SEO, SEM, Social Media Marketing for Blogs, Quora, Medium, Articles & PR sites - Review, Edit & Optimize existing content to improve its visibility through rankings on Search Engines - Collaborate with guest writers to develop new content for our Blog - Continuously Analyze & Improve...