Associate Brand Manager

Job Description: Associate Brand Manager

About the Brand:

Innovation Rooted in Indian Traditions

Inspired by the love and challenges that new parents encounter, Mother Sparsh was founded in 2018 by dedicated parents who understand the challenges of parenting and intend to provide naturally safe solutions that are strongly backed by science. Embracing this holistic approach at Mother Sparsh, we blend traditional values with modern, user-friendly designs to meet the needs of new parents. With the strong trust of more than 5 million Indian moms, we continue to evolve with the purity of love and the strength of nature. Our journey began with the creation of our flagship product – the 99% Pure Water Unscented Baby Wipes – a trusted name in Indian households. As a fast-growing D2C brand, we are expanding our portfolio through research and innovation while venturing into retail, making premium care accessible to every family.

Role Overview:

We are seeking a highly motivated and creative Associate Brand Manager to join our growing team. The ideal candidate will be responsible for driving brand strategy, developing engaging campaigns, and ensuring consistent brand messaging across multiple channels. The role demands a combination of strategic thinking, creative execution, and data-driven decision-making.

Key Responsibilities:

• Develop and execute creative content strategies for the brand from ideation to implementation.

• Create concise, eye-catching, and innovative ad copies to drive conversions and enhance brand visibility.

• Collaborate with performance marketing, business, and content teams to monitor campaign performance and implement timely ad refreshes.

• Conceptualize and write scripts for digital ads and TVCs that align with the brand's tone and audience.

• Leverage cultural trends and market insights to create relevant and engaging brand campaigns.

• Analyze competitor campaigns to develop distinct and impactful brand strategies.

• Collaborate with data analysts to evaluate campaign results and optimize strategies for better ROI.

• Guide and collaborate with copywriters, designers, and creative teams to deliver high-quality brand assets.

• Ensure all marketing materials adhere to brand guidelines and maintain consistency across channels.

Qualifications & Experience:

• Bachelor's or Master's degree in Marketing, Communications, or a related field (NIFT graduates preferred).
• 3–4 years of experience working with reputed brands, preferably in FMCG, D2C, or lifestyle sectors.
• Proven experience in developing and executing brand campaigns across digital and traditional platforms.
• Strong creative sense, with a deep understanding of consumer psychology and brand positioning.
• Excellent communication, collaboration, and analytical skills.

Job Description: Associate Brand ManagerAbout the Brand:

Innovation Rooted in Indian Traditions

Inspired by the love and challenges that new parents encounter, Mother Sparsh was founded in 2018 by dedicated parents who understand the challenges of parenting and intend to provide naturally safe solutions that are strongly backed by science. Embracing this holistic approach at Mother Sparsh, we blend traditional values with modern, user-friendly designs to meet the needs of new parents. With the strong trust of more than 5 million Indian moms, we continue to evolve with the purity of love and the strength of nature. Our journey began with the creation of our flagship product – the 99% Pure Water Unscented Baby Wipes – a trusted name in Indian households. As a fast-growing D2C brand, we are expanding our portfolio through research and innovation while venturing into retail, making premium care accessible to every family.

Role Overview:

We are seeking a highly motivated and creative Associate Brand Manager to join our growing team. The ideal candidate will be responsible for driving brand strategy, developing engaging campaigns, and ensuring consistent brand messaging across multiple channels. The role demands a combination of strategic thinking, creative execution, and data-driven decision-making.

Key Responsibilities:

• Develop and execute creative content strategies for the brand from ideation to implementation.

• Create concise, eye-catching, and innovative ad copies to drive conversions and enhance brand visibility.

• Collaborate with performance marketing, business, and content teams to monitor campaign performance and implement timely ad refreshes.

• Conceptualize and write scripts for digital ads and TVCs that align with the brand's tone and audience.

• Leverage cultural trends and market insights to create relevant and engaging brand campaigns.

• Analyze competitor campaigns to develop distinct and impactful brand strategies.

• Collaborate with data analysts to evaluate campaign results and optimize strategies for better ROI.

• Guide and collaborate with copywriters, designers, and creative teams to deliver high-quality brand assets.

• Ensure all marketing materials adhere to brand guidelines and maintain consistency across channels.

Qualifications & Experience:

• Bachelor's or Master's degree in Marketing, Communications, or a related field (NIFT graduates preferred).
• 3–4 years of experience working with reputed brands, preferably in FMCG, D2C, or lifestyle sectors.
• Proven experience in developing and executing brand campaigns across digital and traditional platforms.
• Strong creative sense, with a deep understanding of consumer psychology and brand positioning.
• Excellent communication, collaboration, and analytical skills.

Location & Salary:

• Job Location: Chandigarh
• Salary: ₹60,000
• Perks: Opportunity to work with a fast-growing D2C brand, exposure to creative strategy and execution for a leading brand, and a collaborative work culture.

Job Types: Full-time, Permanent

Pay: Up to ₹60,000.00 per month

Benefits:

• Leave encashment
• Paid sick time
• Paid time off
• Provident Fund

Ability to commute/relocate:

• Chandigarh, Chandigarh: Reliably commute or planning to relocate before starting work (Preferred)

Location:

• Chandigarh, Chandigarh (Required)

Work Location: In person