Associate Brand Manager
22 hours ago
About the Brand:
Innovation Rooted in Indian Traditions
Inspired by the love and challenges that new parents encounter, Mother Sparsh was founded in 2018 by dedicated parents. Who understand the challenges of parenting and intend to provide naturally safe solutions that are strongly backed by science. Embracing this holistic approach at Mother Sparsh, we blend traditional values with modern, user-friendly designs to meet the needs of new parents. Because we don't just promise exceptional care; we embody it. From the very moment, we named our brand, to the moment with the strong trust of More than 5 million Indian moms-We evolve with the purity of love and the strength of nature. Our journey began with a focus on addressing the concerns of new parents, leading to the creation of our flagship product, the 99% Pure Water Unscented Baby Wipes—a trusted name in Indian households. We revolutionise baby care through science, prioritising pure care that is safe for even the most sensitive skin, so every moment with your child is natural and filled with love. As a D2C brand, we are dedicated to expanding our range through robust research and innovation, tackling key parenting challenges across social media and e-commerce platforms. We are thrilled to announce our expansion into retail and are honoured to be recognized with several prestigious awards.
We have now extended our premium care to include a dedicated Kids Range, reinforcing our commitment to providing the very best for every child and family.
Because when it comes to your baby, only the best will do.
Roles and Responsibilities
- Develop creative content strategies for brands and own it from ideation to execution
- Creating concise, eye-catching, and innovative ad copies that drive conversions, increase click-through rates or impact other key metrics
- Collaborate with the performance marketing, business, and content teams to develop hypotheses, monitor performance, and iterate on timely ad refreshes
- Conceptualize and create video scripts and screenplays for digital ads and TVCs
- Keep a tab on trends and cultural moments and leverage them to create content for brands
- Distill competitive creative into distinct features and develop campaign-specific creative strategies
- Work with data analysts to incorporate customer and campaign analytics
- Forecast, report, and optimize data to inform concepts, ideas, and plans
- Partner with Copywriters and Designers to execute strategy for brand
- Guide the creative team to efficiently develop creative assets from concept through approval, ensuring adherence to brand guidelines
How you'll qualify
- Bachelor's or Master's degree in marketing, communications, or a related field.
- 2+ years of digital advertising experience, with 2+ years of experience working on a high-growth brand/business
- An understanding of how creative and content strategies can be leveraged to build brands
- Have a knack for creating relatable and share-worthy content for brands
- Has extensive knowledge of and experience with interactive environments
- Has experience with digital media planning, digital marketing, and integrated communications
- Familiarity with the use of industry-leading tools to research competitor creatives
- Ability to break down a problem into core components and understand the 'why' behind it.
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