Ecommerce Ads Manager
1 week ago
Ads Lead – E-commerce & Quick Commerce
Location: Mumbai
Experience: 6+ years
Department: E-commerce & Quick Commerce
Reports To: Head – E-commerce / Head – Growth
Role Overview
We are seeking an experienced and data-driven Ads Lead to head the advertising function across E-commerce and Quick Commerce platforms. The ideal candidate will have a proven track record in performance marketing, campaign strategy, and revenue optimization. This role involves leading a cross-functional team to plan, execute, and analyse ad campaigns that drive traffic, conversions, and profitability.
Key Responsibilities
● Lead the end-to-end advertising strategy across E-commerce and Quick Commerce channels (Amazon, Flipkart, Blinkit, Zepto, Instamart, etc.).
● Develop and implement data-backed campaign strategies to maximize visibility, ROI, and revenue growth.
● Own the advertising P&L, ensuring efficient budget allocation and optimal spend utilization.
● Plan, monitor, and optimize paid media campaigns (CPC, display, sponsored listings) to improve ROAS and reduce acquisition costs.
● Collaborate with internal category, marketing, and design teams to align ad creatives and communication with business goals.
● Identify growth opportunities through audience segmentation, keyword optimization, and competitive benchmarking.
● Analyze campaign performance, track KPIs, and prepare dashboards and insights for leadership. ● Stay updated with platform trends, ad policy changes, and emerging tools to ensure campaign innovation and compliance.
● Work closely with external partners and marketplace account managers for visibility drives, brand days, and promotional campaigns.
Requirements
Bachelor's/Master's degree in Marketing, Business, or related field.
6+ years of experience in performance marketing, with hands-on expertise in E-commerce and/or Quick Commerce platforms.
Strong understanding of ad ecosystems — Amazon Ads, Flipkart Ads, Blinkit, Zepto, etc
Analytical mindset with expertise in Excel, Google Analytics, and marketplace dashboards.
Excellent leadership, communication, and cross-functional collaboration skills.
Ability to translate data insights into actionable strategies that drive revenue and efficiency.
Key KPIs
● Revenue contribution from ads (Ecom + Q-com)
● Advertising ROI (RoAS)
● Cost per acquisition (CPA) / cost efficiency
● Conversion rate and category visibility improvement
● Campaign performance and budget utilisation efficiency
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