Content Manager
1 day ago
Job Description: Content Manager
About BookMyForex
BookMyForex is Indias largest retail online foreign exchange platform, helping millions of travellers, students, and businesses access foreign currency, forex cards, and international remittances in a transparent, compliant, and convenient manner. As part of the MakeMyTrip Group, we operate at the intersection of travel, fintech, and customer trust.
Role Overview
We are looking for a high-impact Content Manager who can own brand content while also driving customer engagement, retention, and conversion through lifecycle communication. This role requires a strong blend of storytelling, data-driven thinking, and hands-on execution across digital channels.
Key Responsibilities:
• Own and execute the end-to-end content strategy across website, blogs, landing pages, emailers and app content
• Create clear, consumer-friendly content for complex financial products
• Collaborate with SEO, product and design teams to deliver high-impact content
• Plan and execute lifecycle journeys across email, app notifications and WhatsApp messaging
• Work closely with analytics & CRM to track open rates, CTRs, conversions, and drop-offs
- Support PR and brand initiatives with relevant content assets
- Track content performance and lifecycle metrics
Qualifications & Experience:
• 5–8 years of experience in content
• Strong writing and editing skills with an eye for detail
• Experience working with short and long form content
• Ability to understand and simplify financial or fintech products
• Data-driven mindset with comfort in analysing performance metrics
Preferred Skills:
• Experience in fintech, travel, or consumer internet brands
• Familiarity with SEO best practices
- Exposure to CRM or marketing automation platforms (good to have)
Why Join BookMyForex
- Opportunity to own and shape content for India's largest online forex platform
- High-visibility role working closely with senior leadership and cross-functional teams
- Chance to influence customer trust, engagement, and conversion through impactful communication
- Dynamic environment with room for creativity, ownership, and growth
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