Senior Content Manager

2 days ago

Gurgaon, Haryana, India KollegeApply Full time ₹ 12,00,000 - ₹ 24,00,000 per year

Job Description – Content Manager

Company:
KollegeApply

Department:
Content & SEO

Experience:
3–7 Years (EdTech preferred)

Location:
On-site

Role Overview

We are seeking a Content Manager to lead the planning, creation, optimization, and performance of website content across
Exams, Colleges, Courses, Admissions, Scholarships & Careers
. The ideal candidate will manage a team, ensure accuracy and compliance, and drive
organic growth
and
lead conversions
through structured and SEO-consistent content.

Key Responsibilities

  1. Build and manage
    content strategy
    aligned with student journeys & business goals.
  2. Lead a team of writers/editors to publish high-quality, timely
    education content
    .
  3. Drive SEO-first practices: Keyword research, On-page optimization, Structuring content.
  4. Maintain
    content governance
    : accuracy, fact verification, and compliance with authorities like
    NTA, UGC, AICTE, NCERT, State Councils
    .
  5. Develop and execute
    content calendar
    around admission cycles & exam timelines.
  6. Plan periodic
    content refresh
    and fix performance gaps using analytics.
  7. Collaborate with
    design, SEO, product and
    teams to enhance user pathways.
  8. Ensure proper
    interlinking
    , schema usage, and content formatting for rankings.
  9. Manage and optimize CTAs and conversion-driven content modules to boost
    lead generation
    .
  10. Provide
    weekly dashboards
    on traffic, rankings, engagement & conversions.

KPIs / Success Metrics

  1. Organic Traffic Growth (MoM, YoY)
  2. Improvement in
    keyword rankings
    for competitive categories
  3. Engagement scores → Time on Page, Scroll Depth, Bounce Rate
  4. Lead Generation through conversion CTAs
  5. Content delivery efficiency → Quality & TAT adherence
  6. Content accuracy and
    zero compliance errors

Required Skills & Competencies

  1. Strong knowledge of
    Higher Education, Exams, Admissions & Career content
  2. Expertise in SEO tools — GA4, GSC, Ahrefs/SEMrush, ScreamingFrog
  3. CMS handling experience with large-scale content operations
  4. Excellent research, editing & proofreading skills
  5. Strong stakeholder and team management ability
  6. Data-first mindset → ability to extract insights & act quickly
  7. Comfort working in
    fast-paced academic cycles

Preferred Background

  1. EdTech platform experience (e.g. Shiksha, Collegedunia, Careers360, Aglasem)
  2. Managed structured content across thousands of content pages
  3. Experience in growing a website's organic footprint at scale

Ideal Candidate Qualities

  1. Obsessed with student success and credible information delivery
  2. Strong planner with decisive leadership skills
  3. Able to balance
    quality + speed + performance

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