Associate Director – Retail Sales

2 hours ago


Chennai, Tamil Nadu, India f8817da3-0893-42a0-8a82-a80d9de8b2c6 Full time ₹ 24,00,000 - ₹ 1,20,00,000 per year

Zee Entertainment Enterprises Limited - Revenue - Ad Sales - Linear - Retail Sales - Sales South

Chennai

Job Description

The Associate Director – Ad Sales (Retail) will lead ad-revenue growth across retail media properties by driving strategic partnerships with brands, agencies, and key advertisers. This role requires a strong understanding of retail ecosystems, shopper marketing, ad-tech, and performance-led brand solutions. You will be responsible for shaping the commercial strategy, building high-value advertiser relationships, and driving measurable revenue outcomes.

Key Responsibilities

  • Develop and execute ad-sales strategy across retail channels (in-store, digital, omnichannel media assets).
  • Identify and onboard high-value advertisers, agencies, and brand partners.
  • Create and pitch integrated advertising solutions tailored to retail audiences and brand objectives.
  • Drive revenue growth through structured selling, negotiation, and long-term commercial partnerships.
  • Analyse market trends, category performance, and competitive offerings to optimize the revenue roadmap.
  • Collaborate closely with product, retail operations, marketing, and analytics teams to enhance retail media offerings.
  • Track performance metrics and ensure campaign success through data-driven insights and optimizations.

Job Requirement

  • 10–15 years of experience in ad sales, brand partnerships, media solutions, or retail media.
  • Strong understanding of FMCG, retail, digital advertising, shopper marketing, or ad-tech ecosystems.
  • Proven ability to close high-value deals and manage enterprise-level client relationships.
  • Excellent communication, consultative selling, and negotiation skills.

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