Assistant Manager- Marcom

2 weeks ago

Kolkata, West Bengal, India Aludecor Lamination Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Job Description

We are seeking a dynamic, creative, and detail-oriented Marketing Communication (Marcom) professional to support and strengthen our brand positioning through both online and offline channels. The role requires a strong command over creative development, content writing, campaign execution, and agency coordination.

Key Responsibilities

  • Ideate and coordinate the creation of collaterals brochures, catalogues, ATL/BTL material, social media creatives, etc.
  • Develop and write compelling content including blogs, press releases, editorials, video scripts, catalogues, Ad & post copies and more.
  • Manage photoshoots, video shoots, and brand visual storytelling in collaboration with creative teams.
  • Work closely with internal teams and external creative, digital, and media agencies for campaign execution.
  • Ensure all communication adheres to the brand voice, guidelines, and strategic positioning.
  • Handle marketing budgets, including cost estimation, negotiation, and vendor management.
  • Support in conducting market surveys, feedback assessments, and industry research.
  • Assist in BTL activations, exhibitions, and brand events when required.

Education

  • English medium or Convent Graduate background is essential.

    • MBA in Marketing / PG Diploma in Mass Communication, Advertising, or related field.

Experience

  • Asst. Manager: Minimum 5 years in Marcom or branding roles, preferably in creative agencies or reputed B2B/B2C organizations.

Key Skills

  • Deep understanding of branding, storytelling, and integrated marketing communication.
  • Excellent written and verbal communication skills.
  • Creative mindset with the ability to translate business goals into compelling communication.
  • Proficiency in content creation tools like Canva; familiarity with AI-based content/design tools is a plus.
  • Hands-on experience with agency coordination, budgeting, and vendor management.
  • Basic knowledge of design/editing tools (Photoshop, Illustrator, Premiere Pro) is an added advantage.
  • Strong team collaboration, project ownership, and time management skills.
  • Ability to work in a fast-paced, cross-functional environment with attention to detail.

Internal for TA Team- Key Search Areas (for hiring focus)

  • Professionals from advertising/digital/creative agencies.
  • Candidates from building material, real estate, lifestyle, FMCG or design-driven B2B brands.
  • Strong exposure to content writing, campaign execution, and brand marketing.
  • Candidates with prior experience in product launches, events, trade shows, or BTL activities.
  • Hands-on professionals with visual communication sense and campaign management experience.

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