Lead - Partner Marketing

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM).

Freshworks' cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.

Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship.

About the Role:

We are looking for a Partner Marketing Manager to drive joint go-to-market initiatives with our strategic partners. In this role, you will collaborate closely with alliances, sales, and global marketing teams to plan and execute campaigns that generate pipeline, increase brand visibility, and accelerate partner-influenced revenue.

You will be the strategic lead for marketing programs across key partner types—resellers, system integrators, technology alliances, and cloud platforms.

Key Responsibilities:

Partner Strategy & Planning

• Develop and execute integrated marketing plans with key partners aligned to revenue goals and business priorities
  

• Identify opportunities for co-branded campaigns, joint events, product launches, and content marketing
  

• Collaborate with partner managers to define KPIs and engagement goals
  

Demand Generation & Campaign Execution

• Build and manage joint campaigns: digital ads, email nurtures, webinars, solution briefs, and in-person events
  

• Track and optimize campaign performance to improve ROI
  

• Work with content, design, and digital teams to support execution
  

Co-Marketing & MDF Management

• Manage Market Development Funds (MDF): budgeting, partner enablement, approvals, and claims
  

• Provide partners with campaign-in-a-box materials and templates to simplify execution
  

• Track partner-sourced and influenced pipeline and report results
  

Partner Enablement & Communications

• Liaison with product marketing & enablement to promote / propagate enablement assets for partners: battle cards, case studies, decks, etc.
  

• Drive regular communication via newsletters, portals, and webinars
  

• Support onboarding of new partners with go-to-market playbooks
  

Analytics & Reporting

• Measure and report on partner marketing performance (pipeline, leads, ROI)
  

• Share insights and best practices across regions and internal stakeholders

• 5–8 years of experience in B2B marketing, preferably with experience in partner or channel marketing
  

• Strong knowledge of co-marketing models and working with resellers, ISVs, or alliances
  

• Proficient in using tools like Salesforce, HubSpot/Marketo, Google Analytics, and Excel
  

• Exceptional project management, communication, and cross-functional collaboration skills
  

• Experience managing MDF programs is a plus
  

• Comfortable working in a fast-paced, metrics-driven environment
  

• Bachelor's degree in Marketing, Business, or a related field (MBA is a plus)
  

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.