Senior Executive-Marketing
3 days ago
Role
: Executive/Sr .Executive-Marketing
Qualification
: Graduation
Experience
: 2-5 years
Age Band:
25 -35 years
Location
: Kolkata + Mumbai & Bangalore
Responsibilities
:
- Market Research & Analysis
Ability to gather, interpret, and analyze market data to support strategic decisions.
- Sensory Evaluation Skills
Experience or understanding of how to conduct external and internal product sensory tests.
- Field Marketing
To execute on-ground marketing activities like sampling, activations, and consumer interactions.
- Sales Data Interpretation
Competence in collecting and analyzing sales data to evaluate performance and trends.
- Cross-Functional Coordination
Ability to work with Purchase, Audit, and other internal departments for compliance and alignment.
- Communication Skills
Strong written and verbal communication to interact effectively with internal teams, vendors, and customers.
- Reporting & Documentation
Competency in preparing weekly reports, market visit notes, and activity summaries.
- Project Execution
Ability to plan, execute, and monitor marketing initiatives independently or with a team.
Roles & Responsibilities
:
Must Haves
:
- Willingness to travel across assigned regions. – 7 days in a month in West and remaining in West Bengal
- Strong communication and interpersonal skills.
- Basic proficiency in MS Excel/Google Sheets for data compilation and analysis.
- Ability to work independently and in cross-functional teams.
- Excellent time management and reporting skills.
Good to Have:
- Prior experience in the bakery, confectionery, or FMCG industry.
- Knowledge of local languages of the assigned regions (English, Bengali, Marathi or Hindi).
- Experience / Knowledge in sensory evaluation or product testing.
- Experience / Understanding of field marketing campaigns and brand activations.
- Understanding of market research techniques.
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