Sales Officer

ROLE OBJECTIVES

To create and grow the cattle feed business in the assigned territory by collaborating with farmers, milk collection centers, retailers, and dealers.

1. Market Development

• Develop the market for cattle feed through customer and farmer meetings.
• Expand the market by acquiring or developing new distributors and customers.
• Build a strong foundation by identifying potential cattle farmers, poultry farmers, fish farmers, milk collection centers, and hatcheries.
• Ensure customer retention and appoint dealers in untapped markets.
• Conduct competition analysis and evaluate price/product performance for all feed types regularly.
• Survey the designated area and perform PDME (Plan, Do, Measure, Evaluate) for target planning across feed categories.

2. Customer Relationship

• Maintain strong relationships with key opinion leaders in cattle, poultry, and fish farming sectors to promote products.
• Convert existing customer relations into regular buyers of all feed categories.
• Conduct daily customer visits as per the tour and route plan to generate business.
• Organize farmer meetings for cattle, poultry, and aquaculture sectors with Extension Managers at collection centers and other locations.
• Address and resolve customer complaints for all feed types.
• Arrange technical seminars for cattle, poultry, and fish farmers to educate them about feed benefits.
• Consistently follow up to maintain long-term customer relationships.

3. Other Activities

• Lead conversions across all feed categories and ensure timely product delivery to customers.
• Ensure 100% payment collection, adhering to credit policies.
• Complete documentation for customer creation, credit agreements, MOUs, and dealership agreements as per SOPs.
• Coordinate with the sales coordinator to optimize delivery logistics for all feed categories, reducing transportation costs.
• Collect and maintain data on prospective customers categorized by geography, feed type, and customer type.
• Collaborate with internal departments and authorities for seamless operations.

3. EDUCATION AND EXPERIENCE

Educational Qualifications

• Any science graduate/LSS/Dairy Diploma/Aquaculture Diploma/MBA/Bsc Agriculture.
• Additional certifications relevant to sales or cattle/poultry/fish feed (preferred).

Relevant Experience

• Experience in feed sales (cattle, poultry, or fish), feed mills, milk collection centers, hatcheries, aquaculture, or fertilizer/pesticide sales.

Age Range

• 21 to 45 years.

4. KNOWLEDGE, SKILLS, AND ATTRIBUTES

Knowledge

Skills

Attributes

• Knowledge of the territory

• Communication skills

• Honest

• Product knowledge (cattle, poultry, fish)

• Convincing skills

• Hardworking

• Insights into customer potential

• Computer skills

• Positive attitude

Job Type: Full-time

Pay: ₹20, ₹30,000.00 per month

Benefits:

• Provident Fund

Work Location: In person