Director / Senior Manager, Digital Marketing-Hyderabad

4 days ago

Hyderabad, Telangana, India Nityo Infotech Full time ₹ 20,00,000 - ₹ 25,00,000 per year

Role: Director / Senior Manager, Digital Marketing

Experience Required: 8+ years of relevant experience

Location: Hyderabad

The Opportunity

We are seeking a visionary digital marketing leader to own and accelerate our global inbound

marketing function, with a primary focus on the North America and APAC regions. You will be

responsible for developing and executing a sophisticated, multi-channel inbound strategy to

drive high-quality leads, build a robust sales pipeline, and achieve revenue goals. You will

lead a talented team and oversee the entire inbound funnel, from awareness and acquisition

to conversion and handoff. This is a key leadership role for a data-driven strategist who can

orchestrate digital events, leverage a modern MarTech stack, and collaborate effectively with

sales and marketing counterparts.

Key Responsibilities :

● Inbound Strategy & Leadership: Develop and execute the comprehensive inbound

marketing

strategy to meet and exceed lead generation and pipeline targets for North America and APAC.

● Channel Performance: Oversee the performance of all inbound digital channels. You will

collaborate with the SEO/SEM specialist on search strategy while owning the broader channel

mix, performance marketing (paid social, display), and conversion rate optimization (CRO).

● Digital Events: Own the strategy and planning for our digital event program, including webinars

and podcasts, to build our brand, engage prospects, and generate qualified leads.

● Technology & Analytics: Lead the strategic use of our core marketing technology stack,

including our marketing automation platform (HubSpot), to refine targeting, personalize

campaigns, and deliver insightful performance reporting.

● Team Collaboration: Foster a strong, collaborative environment. You will be a key partner to

leaders across the demand generation, BDR, sales, and product teams to ensure a seamless

MQL-to-Opportunity handoff process and cohesive go-to-market execution.

● Funnel Optimization: Continuously analyze the inbound marketing funnel to identify areas for

improvement, implementing A/B tests and other experiments to optimize performance and ROI.

Your Qualifications

● Bachelor's degree in Marketing, Business, or a related field.

● 8+ years in B2B digital marketing, with a proven track record of scaling inbound marketing

programs for a global SaaS or cybersecurity company.

● Deep expertise in developing multi-channel inbound strategies with a focus on North American

and APAC markets.

● Strategic and hands-on experience with marketing automation platforms (HubSpot is highly

preferred).

● Demonstrated success in planning and managing digital events like webinars and podcasts.

● Exceptional leadership and communication skills, with extensive experience collaborating with

sales, BDR, demand generation, and product teams.

● Strong analytical skills with a data-driven mindset and the ability to translate insights into

actionable strategy.

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