Digital Marketing Specialist

4 days ago

Porur Chennai Tamil Nadu, India Smartbridge Resources Full time ₹ 2,40,000 - ₹ 7,20,000 per year

Location: Porur, Chennai (Work from Office)

Experience: 4 years plus till 8 years Only having handled end to end digital marketing with agencies and for product's related to FMCG/pharma/Beauty products.

Segment: Cosmetics/Beauty products/FMCG

Role Overview

We are looking for a creative and results-oriented Digital Marketing Specialist with expertise in social media marketing, content creation, and influencer collaborations. The ideal candidate will be up-to-date on Social Media dynamics and have a strong eye for design and proficiency in Photoshop, Canva, or similar tools to develop compelling visuals that align with our brand identity.

Key Responsibilities

Social Media Management:

  • Research, develop and implement content strategies across Instagram, Facebook, and other digital platforms.
  • Plan and schedule posts to maintain brand consistency and audience engagement.
  • Monitor trends and engagement metrics to optimize content performance.

Content Creation & Design:

  • Design high-quality marketing materials, social media graphics, and digital assets using Photoshop, Canva, or equivalent tools.
  • Assist in the creation of Instagram Reels, stories, and short-form video content.
  • Collaborate with the team to develop visually appealing and brand-aligned creatives.

Influencer Marketing & Partnerships:

  • Identify, engage, and manage relationships with beauty, skincare, and lifestyle influencers.
  • Coordinate influencer collaborations, oversee content deliverables, and track campaign performance.
  • Analyze and report on the effectiveness of influencer partnerships.

Performance Tracking & Optimization:

  • Monitor analytics and track key performance indicators (KPIs) for digital marketing initiatives.
  • Assist in managing paid social media campaigns and optimizing ad performance.
  • Provide insights and recommendations to improve engagement and reach.

Qualifications & Skills

  • 3 years plus experience in digital marketing, social media management, or content creation.
  • Proficiency in Canva, Photoshop, or similar design tools (basic video editing skills are a plus).
  • Strong understanding of social media trends, digital engagement strategies, and brand positioning.
  • Experience in influencer marketing and partnership management.
  • Excellent communication skills, attention to detail, and ability to manage multiple projects.
  • Passion for skincare, beauty, and lifestyle branding is preferred.

Job Types: Full-time, Permanent

Pay: ₹35, ₹60,000.00 per month

Work Location: In person

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