Copywriter- Social Media Marketing

5 days ago

Indore, Madhya Pradesh, India Prime Services Private Limited Full time ₹ 2,40,000 - ₹ 7,20,000 per year

Job Title: Copywriter – Social Media Marketing

Location: Navlakha Mor, Indore

Key Responsibilities:

  • Develop engaging, on-brand copy for social media channels (Instagram, Facebook, X/Twitter, LinkedIn, TikTok, YouTube, etc.)
  • Collaborate with designers, social strategists, and marketing teams to create cohesive campaigns and content calendars
  • Write clear, persuasive, and attention-grabbing captions, ad copy, hashtags, and headlines
  • Adapt tone and style for different audiences and platforms while maintaining brand consistency
  • Conduct research on trends, audiences, and competitors to optimize messaging and engagement
  • Support paid and organic social campaigns with high-performing ad copy and A/B testing
  • Contribute creative ideas for content themes, social campaigns, and storytelling initiatives
  • Edit and proofread copy to ensure quality, accuracy, and compliance with brand guidelines

  • Monitor performance metrics and optimize content based on engagement insights

  • Qualifications:

  • Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience)
  • 0.6–2 years of experience writing for social media, digital marketing, or advertising
  • Proven ability to write concise, impactful, and engaging social media copy
  • Strong understanding of social media platforms, trends, and best practices

Preferred Skills (Nice to Have):

  • Experience with SEO and digital ad copywriting
  • Knowledge of influencer and community marketing strategies
  • Familiarity with visual design principles and collaboration tools (e.g., Canva, Figma, Adobe Creative Suite)
  • Experience writing for both B2C and B2B audiences

Job Types: Full-time, Permanent, Fresher

Pay: ₹20, ₹30,000.00 per month

Benefits:

  • Health insurance
  • Provident Fund

Work Location: In person

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