Branch Customer Marketing Manager

About Zydus Wellness

Zydus Wellness, an FMCG leader, develops, manufactures, and markets health and wellness products, integrating healthcare, skincare, and nutrition. Founded in 1988 with Sugar Free, India's first zero-calorie sugar replacement, it now manages seven global brands, including Complan, Glucon-D, Everyuth, and Nutralite. The company serves over 50 million families and supports more than 90,000 dairy farmers and 2,000 MSMEs.

With a focus on research, quality, and innovation, Zydus Wellness operates on core pillars of manufacturing integrity and supply chain efficiency. Headquartered in Ahmedabad and Mumbai, it runs four manufacturing facilities across India and eight co-packing facilities in India, Oman, and New Zealand. Listed on the Bombay and National Stock Exchanges, Zydus Wellness is led by Chairman Dr. Sharvil Patel and CEO Tarun Arora, serving customers in over 25 countries across three continents.

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Company Website

Zydus Corporate Park

Branch Customer Marketing Manager

Functional Reporting: Head- Customer Marketing

Administrative Reporting: Branch Head

Location: Branch Office

Role Purpose

To drive the execution of national customer marketing programs at the branch level, ensuring alignment with strategic goals and maximizing trade investment ROI. The role acts as a critical link between central marketing and branch operations, enabling effective last-mile execution, enhancing customer engagement, and fostering cross-functional collaboration to deliver business growth.

Key Accountabilities/ Responsibilities

Financial

• Ensure optimal utilization of Trade Investment budgets within approved limits.
• Maximize ROI on trade spends through effective planning, execution, and post-program evaluation.
• Monitor and report financial performance of customer marketing initiatives at the branch level.
• Support commercial teams in aligning marketing investments with revenue targets.

Customer

• Champion the voice of the branch to central marketing, advocating for region-specific opportunities.
• Drive execution of customer-centric programs to enhance brand visibility and consumer engagement.
• Collaborate with ASM teams to ensure high-impact activation across channels and geographies.
• Analyze customer behavior and market trends to inform program design and execution.

People

• Build strong working relationships with field teams to foster a culture of execution excellence.
• Influence and align cross-functional teams (Sales, Supply Chain, Commercial, IT) to deliver marketing agendas.
• Provide guidance and support to ASM teams on program implementation and performance tracking.
• Promote a proactive and collaborative work environment within the branch.

Process

• Anchor national marketing initiatives and ensure timely, consistent execution across the branch.
• Develop and implement processes for tracking program effectiveness and ROI.
• Leverage sales technology tools to streamline execution and reporting.
• Ensure compliance with internal controls and governance related to trade investments and activations.

Key Interactions

Internal

Within Function – ASM Teams, Central Customer Marketing Teams

Cross Function – Supply Chain Teams, Commercial team, Brand Marketing

External

Distributors & Trade Partners, Third-party Activation & Merchandising Agencies, Market Research Firms, Retailers

Key Dimensions

IC Role

Role Requirements:

Educational Qualifications

Qualification: MBA Premier BSchool

Experience (Type & Nature)

Experience: At least 7-10 years of overall work experience (at least 2 years in Customer Marketing)

Preferred Age Group: 28-35

Functional Competencies

• Technical Competencies:
• In Depth understanding of FMCG Distribution dynamics, Role of channel activations, Trade Spend ROI maximization and strategies to drive last mile execution
• Highly proficient in MS Office/Excel, Adept at Sales technology tools utilisation and development

Behavioral Competencies

Zydus Neev Behavioural Competency Framework