Service Marketing Executive

5 days ago

Kayamkulam, Kerala, India Royal Enfield (Roverz Motors) Full time ₹ 1,20,000 - ₹ 1,44,000 per year

Job Title: Service Marketing Executive (SME)

Location: Kayamkulam

Job Type: Full-time

Experience: 0-2 years

About the Role

We are looking for a proactive and customer-focused Service Marketing Executive who will be responsible for generating business for the workshop through service follow-ups, customer engagement, and lost customer activation.

Key Responsibilities :

1. Service Marketing – Business Generation

  • Call customers for due service, missed service, and periodic maintenance.
  • Follow company standards while answering calls and sending service-related messages.
  • Offer service appointments and maintain next-day appointment schedules.
  • Handle customer queries; escalate concerns to CRM/Works Manager and ensure timely closure.
  • Promote Value Added Services (VAS) through tele-calling.
  • Work with CRM and Works Manager to plan campaigns to increase workshop revenue.

2. Lost Customer Marketing

  • Analyse lost customer cases and prepare action plans with CRM and GM–Service.
  • Update incorrect contact details in DMS.
  • Carry out customer reacquisition as per the defined plan.

Recruitment Profile Qualifications

  • Graduate / Diploma/+2
  • Customer-handling experience will be an added advantage

Industry Preference

  • Automobile (2-wheeler preferred)
  • KPO / Call Center
  • Finance & Insurance
  • Retail
  • Real Estate & Construction

Experience

  • 0-2 years

Required Skills

  • Strong customer handling skills
  • Ability to pitch services/products over calls
  • Good follow-up discipline and process adherence
  • Basic understanding of service operations (automobile preferred)

Job Types: Full-time, Permanent, Fresher

Pay: ₹120, ₹144,000.00 per year

Benefits:

  • Cell phone reimbursement
  • Health insurance
  • Leave encashment
  • Paid sick time
  • Provident Fund

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