Field Executive

Job Title: Field Executive

Location: Kayamkulam

Job Type: Full-time

Experience: 0-3 years

About the Role

The Field Executive is responsible for planning, executing, and managing all field marketing activities, demo days, and rider events to generate qualified enquiries for the dealership. This role requires strong riding experience, event management skills, and deep passion for Royal Enfield motorcycles.

Key Responsibilities

1. Field Enquiry Generation & Activities

• Prepare the monthly activity plan along with the Sales Manager and ASM.
• Define activity goals and target enquiry pipeline for each event.
• Communicate planned demo days and field activities to Sales Executives for customer registration.
• Enter monthly activity plans into the system and obtain approvals.

2. Event Planning & Execution

• Manage event logistics including location booking, permissions, and scheduling.
• Coordinate customer invites as per guidelines from the Regional Marketing Manager.
• Execute events with the support of Activity Executives and Sales Executives.
• Plan and conduct rides, engaging prospects through meaningful motorcycling experiences.

3. Lead Management & Conversions

• Capture enquiries generated at activities and record attendance accurately.
• Enter all enquiries into the system on the same day.
• Follow up with leads for test rides and bookings.
• Provide test rides based on customer needs (in-store or field).
• Support customers through the booking process for activity-generated enquiries.

Recruitment ProfileQualifications

• Graduate/+2

Industry Preference

• Automobile
• Real Estate
• Banking
• Communications

Experience

• 0-3 years experience
• 0-3 years in a direct customer-facing role

Profile Requirements

• Strong rider profile with extensive experience organising and managing rides
• Active involvement in local riding community
• Excellent customer handling and experience management skills
• Strong discipline in following processes and maintaining brand standards

Passion / Interests

• Passionate about Royal Enfield and motorcycling
• Actively rides an RE motorcycle
• Loves travelling and exploring

Core Competencies

• Customer Relationship Management
• Selling Skills & Market Knowledge
• Product Knowledge & Brand Understanding

Job Types: Full-time, Permanent

Pay: ₹144, ₹216,000.00 per year

Benefits:

• Health insurance
• Leave encashment
• Paid sick time
• Paid time off
• Provident Fund