Category Manager

At Ugaoo, we believe plants are more than décor — they are companions, healers, and a source of joy in everyday life. As India's leading D2C gardening brand, we combine design, technology, and quality to bring curated plant and gardening solutions directly to homes, empowering everyone from first-time plant parents to seasoned gardeners to nurture green spaces effortlessly.

We are a fast-growing, customer-first organization driven by innovation, sustainability, and a passion for creating delightful experiences. Our products span multiple categories, each thoughtfully curated to meet evolving customer needs while maintaining the highest standards of quality and convenience.

As a Category Manager – SFPC, you will play a pivotal role in owning, scaling, and leading one of Ugaoo's core category. This high-impact role is ideal for a Tier 1/Tier 2 MBA graduate (Marketing specialization preferred) who can combine data-driven decision-making with consumer-centric thinking. You will shape the product experience across the category, identify trends, drive assortment strategy, and collaborate closely with Product, Marketing, and Customer Support teams to ensure customers have access to the best selection and guidance.

In this role, you will act as the subject matter expert (SME) for the SFPC category, enabling channel heads and cross-functional teams with insights, strategies, and execution excellence. Your work will directly influence product discoverability, customer satisfaction, and the overall growth of the brand across D2C, Q-commerce, Amazon, Flipkart, marketplaces, retail, and corporate gifting.

Category Ownership & Growth

Define and drive the growth strategy for the SFPC category across all online and offline channels.

Develop and execute business plans focused on assortment, pricing, promotions, and merchandising.

Channel Partnership & Enablement

Act as SME for the category, supporting channel heads (D2C, Q-commerce, Marketplaces, Retail, Corporate).

Collaborate with cross-functional teams (Marketing, NPD, Supply Chain, Retail Ops, Corporate Sales) to maximize performance.

Consumer & Market Insights

Leverage data and market trends to identify gaps, new opportunities, and white spaces for innovation.

Stay ahead of consumer preferences and competitor strategies.

Coordinate with Customer Support for feedback, product improvement ideas, and NPS enhancement initiatives.

P&L Management

Own category P&L, ensuring profitability and healthy inventory turns.

Build forecasts, track performance metrics, and optimize pricing & promotions.

Innovation & Product Development

Drive category innovation by introducing new soil, fertilizer, and pest control solutions aligned with consumer needs.

Collaborate with Product & Tech teams to enhance online merchandising, product recommendations, and discoverability across digital touchpoints.

• MBA in Marketing from a Tier 1 or Tier 2 B-School.
• 3–6 years of experience in category management, brand management, or e-commerce growth roles.
• Strong analytical skills with proficiency in data interpretation and P&L ownership.
• Excellent stakeholder management skills—able to influence and enable multiple channel teams.
• Exposure to D2C, Q-commerce, or FMCG/e-commerce ecosystems is a strong plus.
• Passion for plants, sustainability, and building consumer-first categories.

Be part of India's leading gardening brand with exponential growth opportunities.

Ownership-driven culture with the freedom to innovate

Cross-functional exposure across all major growth channels.

Work with a passionate team reshaping how India connects with plants.