District Manager

Business: Prosumer Position: District Manager Reports to: Regional Sales Manager ABOUT SOLENIS Solenis is a leading global producer of specialty chemicals focused on partnering with water-intensive operations to solve complex water treatment, process improvement and hygiene challenges with advanced chemical and equipment solutions for consumer, industrial, institutional, food & beverage, and recreational pool and spa water markets. The product portfolio of Solenis includes a broad array of water treatment chemistries, process aids, functional additives, and cleaners and disinfectants, as well as state-of-the-art monitoring and control systems. These technologies are used by customers to improve operational efficiencies, enhance product quality, protect plant assets, minimize environmental impact, and create cleaner and safer environments. Headquartered in Wilmington, Delaware, USA, the company has 69 manufacturing facilities strategically located around the globe and employs a team of over 16,100 professionals in 130 countries across six continents. Solenis has been recognized as a Best Managed Company for 4 consecutive years and was named as 2024 Best Managed Company Gold Standard Winner. POSITION PURPOSE The District Manager – Prosumer is responsible for delivering the Prosumer business plan within the assigned area. The role focuses on driving secondary sales growth through distributor and channel management, expanding customer base, strengthening distributor sales force capability, and ensuring effective execution of sales strategies in alignment with regional goals. KEY RESPONSIBILITIES New Business & Distributor Management

• Develop and implement district-level business plans to achieve sales, distribution, and profitability targets.
• Expand distributor and customer base within the district, ensuring timely onboarding and training.
• Monitor distributor stock, claims, credit, and sales health; take corrective actions where required.
• Build and maintain strong relationships with key customers, wholesalers, and channel partners.
• Drive execution of new product launches and marketing programs at district level. Sales & Market Development
• Consistently achieve and exceed primary and secondary sales targets across product categories.
• Conduct market mapping to identify growth opportunities and drive coverage expansion.
• Travel extensively within the district to support DSRs in customer engagement and sales execution.
• Track competition activity and develop counter-strategies to defend market share. Team Management & Capability Building
• Lead, coach, and develop a team of Distributor Sales Representatives (DSRs) to deliver growth targets.
• Conduct regular performance reviews, set clear KPIs, and provide on-the-job coaching.
• Design and implement town-level coverage and journey plans (PJPs) for effective market reach.
• Ensure DSRs receive regular training on product knowledge, selling skills, distribution planning, and competitive differentiation.
• Stakeholder & Cross-Functional Collaboration
• Collaborate closely with Regional Sales Manager, Marketing, and Supply Chain to ensure smooth business execution.
• Provide market intelligence and customer insights to support product and marketing strategies.
• Partner with internal functions to resolve operational challenges related to distribution, supply, or service. EXPERIENCE & QUALIFICATIONS
• MBA from a recognized university with 8–12 years of experience in sales management, preferably in general trade or FMCG/B2B distribution-led businesses.
• Proven expertise in distribution channel management and wholesaler engagement.
• Minimum 3–5 years of experience in people management, leading frontline sales teams.
• Strong analytical and problem-solving skills with ability to drive data-led decision making.
• Excellent communication, negotiation, and relationship-building abilities.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with CRM systems.
• Ability to work in a fast-paced, matrix organization and deliver results under tight deadlines.