Product Marketing Manager

1 week ago

Mumbai, Maharashtra, India Intellect Design Arena Full time US$ 90,000 - US$ 1,20,000 per year

About the Role We are looking for a highly motivated Product Marketing Manager / Assistant Manager to support our Cards product marketing initiatives. This role will work closely with the AVP Product Marketing to execute marketing strategies, drive demand generation, and ensure the successful positioning of our products in the banking sector. The ideal candidate has hands-on experience in B2B fintech, banking, or financial services marketing, with a strong understanding of Cards products. This is a great opportunity to work in a high-growth environment and contribute to the success of industry-leading financial solutions.

Key Responsibilities

Product Positioning & Messaging Assist in developing product messaging and value propositions tailored for Cards solutions. Ensure consistency in communication across all marketing channels. Collaborate with sales and pre-sales teams to refine messaging based on customer needs and competitive insights.

Go-to-Market Strategy & Execution Support the AVP in executing go-to-market (GTM) strategies for Cards products. Work on product launch initiatives, ensuring maximum market impact. Align with regional and product teams to tailor campaigns for different geographies.

Sales Enablement & Lead Generation Develop sales enablement materials such as brochures, case studies, pitch decks, competitive battle cards, and FAQs. Ensure seamless coordination with sales teams to qualify and nurture leads. Track marketing performance metrics and manage the lead qualification and handover process.

Campaigns & Digital Marketing Assist in multi-channel marketing campaigns (email, webinars, content marketing, digital advertising, and events). Collaborate with internal teams and external agencies to develop content for demand generation. Leverage tools like HubSpot, Salesforce, Google Analytics, and LinkedIn Ads to track and optimize campaigns.

Thought Leadership & Content Development Assist in developing whitepapers, blogs, and industry reports in collaboration with subject matter experts. Work with key industry partners to create engaging content that drives brand awareness. Develop customer success stories and joint press releases with sales and customers.

Events & Analyst Relations Support planning and execution of industry events, webinars, and roundtables. Work with the Analyst Relations team to ensure product positioning with key research firms. Monitor market trends and competitor activities to provide insights for strategic decision-making.

Required Skills & Experience

3-6 years of experience in B2B product marketing within banking especially cards.

Strong understanding of cards products like credit cards, debit cards and payment solutions. Hands-on experience with lead generation, demand generation, and sales enablement.

Expertise in digital marketing, campaign execution, and content development.

Proficiency in marketing automation tools.

Strong analytical and reporting skills to track KPIs and marketing ROI.

Experience working in a fast-paced, cross-functional environment with global teams.

Bachelor's or Masters degree in Marketing, Business, Finance, or Communications.

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