Social Media Executive

Job Title: Social Media Executive / Coordinator

Company: VogueForge Atelier Pvt Ltd

Location: Koregaon Park, Pune

Salary: Competitive, based on experience (with performance-based increment after 4 months)

Working Hours: 10:00 AM to 6:00 PM (Monday to Saturday)

About Us

VogueForge Atelier Pvt Ltd is a cutting-edge fashion company with over 12 years of experience in the apparel industry. We manage four established, trend-setting brands and are continuously working to expand our digital presence. As part of our digital marketing team's growth, we are looking for a Social Media Executive / Coordinator to help shape and implement our social media strategy.

In this role, you'll be responsible for creating engaging content, building a community, and executing campaigns that resonate with our fashion-forward audience. You'll work closely with the content, design, and marketing teams to ensure we maintain a strong, consistent, and relevant online presence.

Key Responsibilities Social Media Management

• Create and publish engaging content across platforms (Instagram, Facebook, Pinterest, TikTok, etc.).
• Schedule posts, Reels, Stories, and campaigns according to the content calendar.
• Engage with followers by responding to comments, messages, and mentions, and proactively drive community interactions.

Content Creation & Curation

• Assist in creating compelling visual and written content that resonates with our fashion-savvy audience.
• Curate content, including user-generated content, trending topics, and brand-relevant material.
• Ensure all content maintains the brand's voice, tone, and aesthetic consistency.

Analytics & Reporting

• Monitor social media performance metrics (engagement rates, reach, growth, etc.) using tools like Google Analytics, Facebook Insights, and others.
• Provide regular reports on social media activities, performance, and growth insights, offering recommendations for improvement.
• Keep track of key performance indicators (KPIs) to gauge the effectiveness of campaigns.

Trend & Competitor Monitoring

• Stay on top of the latest trends, algorithm updates, and competitor activities across all social platforms.
• Adapt strategies to capitalize on new trends and emerging formats (e.g., short-form video, live streams).

Collaboration & Campaign Support

• Collaborate with marketing, design, and product teams to align content with campaigns and seasonal initiatives.
• Help with the execution of influencer campaigns, paid ads, and cross-platform promotions.
• Assist in brainstorming new ideas and content formats to keep the brand's online presence fresh and engaging.

Skills & Qualifications

• Education: Bachelor's degree in Marketing, Communications, Fashion Communication, or a related field.
• Experience: 0–2 years in social media management, content creation, or digital marketing (preferably within fashion or e-commerce).
• Social Media Knowledge: Strong understanding of major social media platforms (Instagram, Facebook, LinkedIn, TikTok, etc.) and how they function.
• Content Creation: Basic graphic design and video editing skills using tools like Canva, Adobe Spark, or others.
• Communication Skills: Excellent written and verbal communication, with an eye for fashion-related copy and brand storytelling.
• Analytics Skills: Ability to track and report on key social media metrics, using platforms like Google Analytics, Facebook Insights, and others.
• Time Management: Strong organizational skills to manage multiple projects and deadlines.
• Fashion Passion: A genuine interest in fashion trends, digital marketing, and social media.

Why Join Us?

• Creative Freedom: Contribute to content creation and execute your ideas in a dynamic, fast-paced environment.
• Growth Potential: Learn from fashion industry professionals and advance your career in social media and digital marketing.
• Fashion-Forward Environment: Stay at the cutting edge of fashion trends and digital content creation.
• Collaborative Culture: Work within a supportive, creative team that values innovation and teamwork.

How to Apply

If you're passionate about social media, content creation, and digital storytelling, we'd love to hear from you

Send your resume, a brief cover letter, and any social media handles or content samples you've worked on to WhatsApp:

Job Type: Full-time

Pay: ₹10, ₹25,800.22 per month

Education:

• Bachelor's (Preferred)

Experience:

• Social media management: 2 years (Preferred)
• Content creation: 1 year (Preferred)

Work Location: In person