Email Marketing Specialist

2 days ago

Vadodara, Gujarat, India Hexpress Healthcare Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Key Responsibilities

  • Developing, planning, executing and optimizing email campaigns.
  • Ensuring the accuracy of audience targeting and data.
  • Defining a reporting structure to report and track campaigns.
  • Garnering insights and documenting best practices from previous campaigns so they can continually learn and improve future campaign performance.
  • Ensuring all practices align with GDPR requirements.
  • Assessing, evaluating and troubleshooting CRM/marketing data, tools, and processes.

Required Skills

  • 4-7 years of experience building, optimizing and deploying email campaigns and able to demonstrate impact made.
  • Hands-on experience with email marketing automation software .
  • Evidence of content writing with a clear commercial purpose.
  • Strong analytical skills and the ability to use data to optimise .
  • Working knowledge of HTML is required. Proficiency in HTML is a plus.
  • Knowledge of A/B testing. Understanding control groups and their use in measuring uplift is a plus.

Added Advantage

  • An individual who can work quickly, flexibly and iteratively, always on the lookout for ways to optimise their output against agreed metrics.
  • Someone with a strong capability for analysing marketing, customer data and campaign data, as well as working with Excel or Looker.
  • Ability to manage multiple projects in a schedule-driven, fast-paced environment with confident written and verbal communication skills.
  • You understand email deliverability and the major factors that determine it.
  • Someone open-minded, collaborative and proactive, as well as comfortable in developing ideas with marketing and across the business and open to new learnings.

Perks and benefits:

  • Service recognition awards
  • Market-leading pay rates
  • Regular social and team-building activities
  • Maternity & Paternity Benefits
  • Medical Insurance Benefits

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