Marketing Executive

3 days ago

Vadodara, Gujarat, India Vitracx Full time

Company Description

Vitracx is a leader in digital transformation and automation, providing real-time visibility and operational intelligence across industries such as manufacturing, warehousing, and healthcare. Utilizing advanced RTLS technologies, RFID, and IoT sensors, Vitracx creates connected and transparent operations by enabling precise tracking of assets, workflows, and personnel. Our solutions integrate seamlessly with systems like ERP, MES, and WMS, converting complex data into actionable insights. Enterprises benefit from reduced search times, elimination of bottlenecks, improved safety, and automated workflows to drive smarter operations and enhanced efficiency.

Key Responsibilities

Digital Content & Campaigns:

  • Manage email marketing campaigns (Brevo/Apollo/Mailchimp/similar) to nurture the leads collected from outreach and expos.
  • Collaborate with external marketing agency for website content & Social media. Create marketing collateral such as brochures, presentations, case studies.

Strategic LinkedIn Outreach:

  • Execute "Cold Outreach" campaigns focused on relationship building rather than hard selling.
  • Identify and connect with key decision-makers in target industries to introduce ViTrack and invite them to view our content or visit our expo booths.

Event & Expo Management:

  • Represent ViTrack at the booth, engaging with attendees to explain our solution and scanning/collecting potential leads for the database.

What we are looking for?

Experience: 0-2 years in Digital Marketing, Product Marketing, Content Creation

Education: Bachelor's degree in Business, Marketing , Mass Communication or relevant field

Event Ready: Willing to travel to occasional trade shows and comfortable standing at a booth to speak with passersby.

Communication: Excellent verbal skills for demos and networking; strong writing skills for emails and blogs.

Why Join ViTrack?

  • Hybrid Exposure:
    Get experience in both Digital Marketing and Real-world Event Marketing.
  • Travel Opportunities:
    Represent the company at major industry conferences.

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