Marketing Manager

1 week ago

Chennai, Tamil Nadu, India Altius Foods Pvt. Ltd. Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Position Overview

The Marketing Executive will be responsible for developing and executing marketing strategies to drive brand visibility, sales, and customer engagement across B2B, High-end retail segments and corporate channels. The ideal candidate will have hands-on experience in luxury marketing, high-end product sales, or premium real estate marketing, with a passion for luxury brands and customer relationship management.

Key Responsibilities

Marketing & Brand Management

  • Plan and implement marketing campaigns to position the brand as a leader in the premium chocolate segment.
  • Plan and execute in-store promotions, exhibitions, and product launch events.
  • Collaborate with creative and digital teams to enhance online and offline brand presence.

Corporate & B2B Sales

  • Identify and acquire corporate clients for gifting, festive hampers, and events.
  • Build and maintain strong client relationships with corporate procurement teams, event organizers, convention centers and premium retailers.
  • Develop customized gifting and product solutions for key clients.

Luxury Customer Engagement

  • Conduct marketing activities targeting high-net-worth individuals (HNIs), luxury hotels, wedding planners, and boutique stores.
  • Represent the brand at exhibitions, food fairs, and lifestyle events to promote products and generate leads.

Digital Marketing & Communication

  • Support social media, influencer collaborations, and online advertising campaigns to build awareness and drive inquiries.
  • Create and manage marketing content including brochures, catalogs, videos, and presentations for various channels.
  • Track campaign performance and report marketing metrics to management.

Market Research & Insights

  • Conduct market and competitor analysis to identify new business opportunities.
  • Provide inputs for product development and new market entry strategies.
  • Stay updated with luxury consumer trends, festive gifting patterns, and premium packaging innovations.

Qualifications & Skills

  • Bachelors or Master's degree in Marketing, Business Administration, or related field.
  • 3–6 years of experience in luxury product marketing, premium property sales, or corporate sales.
  • Strong understanding of premium/luxury brand positioning and customer experience.
  • Excellent communication, negotiation, and presentation skills.
  • Creative thinker with a flair for branding, packaging, and event marketing.
  • Knowledge of digital marketing tools, CRM systems, and lead management platforms preferred.
  • Knowledge in marketing analytic tools is a plus.

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